MyHoardings

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What is different between Lit and Non-Lit bus stops in Delhi?

1 min read
Bus shelter

Advertisement placed on Lit display boards on bus shelters in Delhi are illuminated and are visible even during dark in night, whereas Non-Lit displays are NOT illuminated and are visible only during day time.

Myhoardings _ Ad agency

Direct Mail Marketing Rates

Service Provider Mail Type Average Cost per Mail (₹) Target Audience Reach Effectiveness
India Post Postcards, Letters ₹5 - ₹15 HighHigh (personalized)
Blue Dart Flyers, Brochures ₹10 - ₹20 Medium Medium
DHL Express Letters, Catalogs ₹15 - ₹25 Medium High (premium service)
DTDC Postcards, Flyers ₹8 - ₹18 Medium Medium

Types of Radio Advertising

  • Live Reads

    • Description: Ads read live on-air by radio hosts during their shows.

    1

  • Sponsorships

    • Description: Sponsored segments or programs where brands are mentioned as sponsors.

    2

  • Produced Spots

    • Description: Pre-recorded commercials that range from 15 to 60 seconds.

    3

  • Jingles

    • Description: Catchy musical commercials that include a memorable slogan or brand message.

    4

  • Adlets

    • Description: Very short ads, typically around 5 to 10 seconds.

    5

  • Promotions and Contests

    • Description: Advertisements promoting a contest or special promotion sponsored by a brand.

    6

  • Radio Infomercials

    • Description: Longer format ads that provide detailed information about a product or service, often lasting several minutes.

    7

  • Station Identification (ID)

    • Description: Short mentions of the station's call letters, often sponsored by a brand.

    8

  • Sponsored Features

    • Description: Regularly scheduled segments sponsored by brands, such as news, sports updates, or music countdowns.

    9

  • Programmatic Advertising

    • Description: Automated buying and placement of radio ads using data and algorithms.

    10

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