What is media buying in digital marketing?
2 min read
Digital media buying is the process of purchasing placements for advertisements on websites, apps, and other digital platforms.
Media buying process is a set of strategic wholesale multi-platform ad space purchases, negotiations, and arrangements aimed at finding the most advantageous placement at the lowest price for the period.
When media planning, the goal is to find the right place, time, and context to deliver relevant ads to the target audience and increase conversion rates, sales, or brand awareness. Media buying is time-based, meaning that the buyer is paying for “renting” all possible placements on all possible platforms so they must be available for the timeslot when it is convenient for the advertiser to place the ad.
Top 10 Software Companies in India
|
Programmatic Advertising Rates
| Platform | Ad Type | Average CPM (Cost Per Thousand Impressions) | Average CPC (Cost Per Click) | Total Audience Reach |
|---|---|---|---|---|
| Google Display Network | Banner, Video Ads | ₹40-₹100 | ₹5-₹10 | Over 500 million |
| Facebook Audience Network | Banner, Video Ads | ₹40-₹50 | ₹5-₹10 | 260 million |
| Amazon DSP | Product, Video Ads | ₹50-₹100 | ₹5-₹10 | 150 million |
| Verizon Media | Banner, Video Ads | ₹40-₹90 | ₹5-₹9 | 200 million |
| MediaMath | Banner, Video Ads | ₹40-₹100 | ₹5-₹10 | 150 million |
