What is the rate for Digital Outdoor Advertising in India ?
2 min readThe rate for Digital Outdoor Advertising can highly vary and start from Rs.5000 and go up to thousands of rupees. Here is a link that can give you a peek into the pricing details.
Digital outdoor advertising are placed at places where there is huge footfall. Digital ads include digital billboards and outdoor signboard and screens. Any tech park, mall, stadiums all these places are utilized to advertise digitally with big digital boards. Small digital ad boards and LCD TV screens are displayed even inside the malls and food areas.
Digital billboard ads are displayed at places of high footfall and high value
- Malls and shopping center
- Theaters
- Hospitals and Medical centers
- Airports
- Railway stations
- Bus stands
- Central parks and Stadiums
- Inter and Intra state Highways
All these places rent out the spaces to display ads and the bigger the space, the larger the lease and rent. These ads are displayed for larger duration like 3 months, 6 months, 12 months and more and that is what makes to the higher rates of these advertisements.
Another thing to keep in mind is that license, certification, and upfront cost add to its total pricing making it a little more expensive than other ads but it’s not an expenditure it is rather an investment. We invest in ads and that is why we look to get returns from it.
There are huge benefits of digital boards, they are attractive, catchy and they add value to the brand and its products. One can display fresh content on digital billboards and that can be automated so your viewers get to see and know more about you.
MyHoardings can help you to grow your business and provide best online and rate for Digital Outdoor Advertising and digital ad campaigns. Feel free to connect with us at 995-384-7639 or email us at business@myhoardings.com
7 steps of sales strategy
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Advertising ROI by Medium
Medium | Average ROI (%) | Cost Efficiency (Rating) |
---|---|---|
Social Media | 120% | 9/10 |
TV | 80% | 7/10 |
60% | 6/10 |
|
Radio | 70% | 7/10 |
Outdoor | 90% | 9/10 |