What is the average visibility of an advertisement hoarding in a Tier 2 city in India?
2 min read
Advertisement hoarding are large, eye-catching signs typically used for outdoor advertising. The tier 2 cities in India include cities like Agra, Lucknow, Jaipur, Chandigarh and Nagpur. It is more likely that visibility and the rate of return in these cities is substantially aggressive. Since the distance and area are smaller, people travel the same part of the city many a time a day. Thus the repetitive view of the hoarding leaves a lasting impression. Also because the hoardings are usually deployed for longer duration, to our surprise they are many a times referred to as landmarks. There are few things that can and will add to the efficiency of billboard advertisements in tier 2 are
- Know your target audience well – If you are selling a smart phone, your target are pretty much everyone except small kids and similarly it is better to have diaper ads where babies are more concerned and not at office lobbies.
- Placement of your ads – Placing your ad at a place where consumers are hardly seen is a big NO
- For tier – 2 cities especially it is important that the advertisement is done in the local language. It adds a touch of personalization and audience relate to it better.
- The unique selling point of your product should be focused on in a clean, clear and crisp way.
- The message displayed on the hoarding should also provide reassurance to the buyers and help them to make an informed choice. It should be able to pursue them to buy the product and tell them the value addition of the product.
MyHoardings is the ultimate place for you if you are looking for expert guidance in outdoor advertisement. MyHoardings can provide the best options of Outdoor advertisement depending upon the nature of your business.
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Brand promotional media options in IT Tech parks – |
Programmatic Advertising Rates
| Platform | Ad Type | Average CPM (Cost Per Thousand Impressions) | Average CPC (Cost Per Click) | Total Audience Reach |
|---|---|---|---|---|
| Google Display Network | Banner, Video Ads | ₹40-₹100 | ₹5-₹10 | Over 500 million |
| Facebook Audience Network | Banner, Video Ads | ₹40-₹50 | ₹5-₹10 | 260 million |
| Amazon DSP | Product, Video Ads | ₹50-₹100 | ₹5-₹10 | 150 million |
| Verizon Media | Banner, Video Ads | ₹40-₹90 | ₹5-₹9 | 200 million |
| MediaMath | Banner, Video Ads | ₹40-₹100 | ₹5-₹10 | 150 million |
