What is the average visibility of an advertisement hoarding in Tier 2 city in India ?
2 min read
The average visibility of an advertisement hoarding in a Tier 2 city in India can vary based on several factors, including location, size, design, and traffic patterns.
The tier 2 cities in India include cities like Agra, Lucknow, Jaipur, Chandigarh, and Nagpur. It is more likely that visibility and the rate of return in these cities is substantially aggressive. Since the distance and area are smaller, people travel the same part of the city many a time a day. Thus the repetitive view of the hoarding leaves a lasting impression. Also because the hoardings are usually deployed for longer duration, to our surprise they are many times referred to as landmarks. There are few things that can and will add to the efficiency of Hoarding advertisements in tier 2 are
- Know your target audience well – If you are selling a smartphone, your target is pretty much everyone except small kids and similarly it is better to have diaper ads where babies are more concerned and not at office lobbies.
- Placement of your ads – Placing your ad at a place where consumers are hardly seen is a big NO
- For tier – 2 cities especially it is important that the advertisement is done in the local language. It adds a touch of personalization and audience relate to it better.
- The unique selling point of your product should be focused on in a clean, clear and crisp way.
- The message displayed on the hoarding should also provide reassurance to the buyers and help them to make an informed choice. It should be able to pursue them to buy the product and tell them the value addition of the product.
My hoarding is the ultimate place for you if you are looking for expert guidance in outdoor advertisement. MyHoardings can provide the best options of Outdoor advertisement depending upon the nature of your business.
As per an Indian daily newspaper, “the OOH advertising market has grown by 6 percent in 2017 to reach a size of Rs. 3,085Cr. Its contribution to the advertising pie was 5.8 per cent. By 2020 the Indian ad industry is expected to touch the 77K-crore mark.” So the growth opportunity is tremendous.
For more details, deals, and offers connect with Myhoardings at 995-384-7639 OR visit http://myhoardings.com.
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Airport Advertising Rates by Region
| Region | Ad Format | Location | Cost per Month (Approx) |
|---|---|---|---|
| North India | Digital Screens | IGI Airport, Delhi | ₹3,50,000 |
| South India | Backlit Displays | Kempegowda Airport, Bangalore | ₹3,00,000 |
| East India | Jet Bridge Advertising | Netaji Subhas Chandra Bose Airport, Kolkata | ₹2,75,000 |
| West India | Airport Shuttle Wraps | Chhatrapati Shivaji Airport, Mumbai | ₹3,50,000 |
