What is the difference between digital media and digital marketing?
2 min read
Yes, there is a lot of difference between both digital media and digital marketing. Both these terms refer to various concepts.
Media refers to a digital platform like websites, emails, forums and many others that are used to provide, exchange or deliver the information or ideas to the number of people. It has a complex and significant impact on culture and society and has posed new challenges to copyright the property laws. In publishing, it has caused disruptive innovation.
Marketing refers to, getting the specific information about the product and services to enhance the value of a brand or product so that it generates lead and sales. Basically, it is defined as doing marketing with the help of digital media platforms. It is the strategy of promoting products and services of any business with the help of various forms of electronic media digitally. It refers to all of your efforts in online marketing.
At Invincible Web Solutions, we connect with our clients and their groups to reinforce digital marketing and brand administration abilities to manufacture a client-driven association. We apply Consumer and Market Insight to Develop Brand Strategy and empower it with the utilization of Digital Marketing, Web Technology, and design to give you a head start.
Top 10 Airports in India with Higher Footfall (per month)
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Commonly Used Traditional Media Options and Cost
| Media Option | Description | Reach & Audience | Average Cost | Effectiveness & Notes |
|---|---|---|---|---|
| Television | Broadcast and cable TV ads. Includes spots during shows, sponsorships, and infomercials. | High reach, wide demographic | ₹600 - ₹1,200 per 10 sec slot | High impact, broad audience |
| Radio | Audio advertisements aired during radio broadcasts. | Local to national reach, specific audiences | ₹1,000 - ₹5,000 per 10 sec spot | Good for local targeting, cost-effective |
| Print Advertising | Ads in newspapers, magazines, brochures, and flyers. | Targeted based on publication's readership | ₹10,000 - ₹1,00,000 per page | Effective for detailed info, older audience |
| Outdoor | Billboards, transit ads, posters, and other out-of-home advertising. | High visibility in specific locations | ₹50,000 - ₹5,00,000 per month | Great for brand visibility, location-specific |
| Direct marketing through email newsletters and promotional messages. | Specific and targeted reach | ₹0.5 - ₹3 per email | Personalized, measurable ROI |
