Tarmac Bus Advertising Rate at the Kolkata Airport?

Tarmac bus advertising For the Kolkata Airport, the expenses of tarmac bus branding is around 64000 INR per bus per month.

Introduction

Tarmac bus advertising is an innovative and impactful form of outdoor advertising that leverages the ubiquitous presence of buses at airports and other transit hubs. This advertising medium provides brands with a unique opportunity to reach a diverse and high-traffic audience, enhancing visibility and engagement.

What is Tarmac Bus Advertising?

It involves placing advertisements on buses that operate within the airport premises, particularly those that transport passengers from terminals to aircraft and vice versa. These buses, often referred to as shuttle or apron buses, serve a captive audience, providing ample time for passengers to engage with the displayed ads.

Benefits of Tarmac Bus Advertising

1. High Visibility: Tarmac buses are an integral part of the airport experience, ensuring that ads are seen by a vast number of travelers daily. This high visibility is crucial for brand recognition and recall.
2. Captive Audience: Passengers on tarmac buses are a captive audience, often spending several minutes on these buses, which allows for greater ad engagement and message retention.
3. Targeted Demographics: Airports attract a diverse demographic, including business travelers, tourists, and frequent flyers. This allows brands to target specific audience segments effectively.
4. Extended Reach: Ads on tarmac buses are not limited to the airport premises. As these buses move around, the advertisements gain extended reach, potentially being seen by individuals outside the airport.
5. Enhanced Brand Perception: Advertising in an airport environment can elevate a brand’s image, associating it with the premium and dynamic nature of air travel.

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