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What is the scope of advertising with FIDS (Flight Inflormation Display Screen)?

1 min read
Airport Advertising

The Chhatrapati Shivaji Maharaj International Airport Terminus has around 50 Flight Information Display Screens (FIDS) both at the arrival and the departure terminals with each FIDS having 4 screens (3 screens for flight information and one for advertising purposes). The flyers will thus be exposed to around 50 screens displaying your brand’s advertisement and message at the same time.

Myhoardings _ Ad agency

Types of Transit OOH Media

  • 01

    Bus Exterior Ads

    • Description: Ads placed on the exterior surfaces of buses, including sides, rear panels, and rooftops.
  • 02

    Bus Interior Ads

    • Description: Ads displayed inside buses, including overhead panels, seat backs, and floor decals.
  • 03

    Subway/Train Station Ads

    • Description: Ads positioned within subway stations or on platforms where commuters wait for trains.
  • 04

    Subway/Train Car Ads

    • Description: Ads displayed inside subway cars or trains, including digital screens, posters, and wraps
  • 05

    Taxi/Uber/Lyft Ads

    • Description: Ads placed on exterior surfaces (taxi tops, wraps) and interior displays of taxis, Uber, or Lyft vehicles.
  • 06

    Airport Shuttle and Terminal Ads

    • Description: Ads displayed on shuttles transporting passengers between airport terminals, parking lots, and rental car facilities.
  • 07

    Ferry/Boat Ads

    • Description: Ads placed on ferries or boats that transport passengers across water bodies.

Direct Mail Marketing Rates

Service Provider Mail Type Average Cost per Mail (₹) Target Audience Reach Effectiveness
India Post Postcards, Letters ₹5 - ₹15 HighHigh (personalized)
Blue Dart Flyers, Brochures ₹10 - ₹20 Medium Medium
DHL Express Letters, Catalogs ₹15 - ₹25 Medium High (premium service)
DTDC Postcards, Flyers ₹8 - ₹18 Medium Medium

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