What’s the difference between influencer advertising and influencer marketing?
2 min read
Influencer marketing and influencer advertising are often used interchangeably as terms when discussing influencer outreach, but we shouldn’t lump them together as they are inherently different tactics.
Just as media relations does not describe the whole of the public relations discipline, and paid-for media is not the same as earned media, there are also differences between influencer marketing and influencer advertising.
Influencer advertising is short-lived, transactional, and involves no relationship building.
Influencer marketing meanwhile, requires a long-term commitment from both the brand and the influencer. It is relationship-focused, working towards a longer-term ROI. In PR terms, it falls into the earned media category, because it doesn’t facilitate a financial transaction between a brand and an influencer.
MyHoardings is the best online platform for Out of Home Advertising booking power with some of the biggest out-of-home media advertising owners in every corner of the city.
Influencer advertising and influencer marketing
Influencer advertising and influencer marketing are both powerful tools in modern digital strategies but serve different purposes and employ distinct approaches. Influencer advertising focuses on immediate, short-term goals through paid endorsements and direct promotion, often with brand-controlled messaging. In contrast, influencer marketing emphasizes long-term relationships, authentic content creation, and sustained brand engagement, allowing influencers more creative freedom to resonate with their audience. Understanding the differences between these two approaches is crucial for brands to effectively leverage influencers and achieve their marketing objectives, whether it’s for quick sales boosts or building lasting brand loyalty and trust.
Steps of Instagram advertising
|
