Which sectors spend the most for outdoor advertising in India ?
2 min readsectors that spend the most on outdoor advertising in India:
Government and non-profit campaigns
E-commerce
Telecom
Banking and Financial institutions
Media and Entertainment sector
Apart from traditional outdoor advertising mediums such as hoarding, billboards, banners etc, advertisers are keen on using digital outdoor mediums like LED screens , swipe screens etc to present their communication message in a an interactive manner.
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Here are the sectors that spend the most on outdoor advertising:
Several sectors, including retail, real estate, automobiles, FMCG, telecom, entertainment, banking, healthcare, education, and travel, are major spenders on outdoor advertising in India. Each sector leverages outdoor advertising to achieve specific marketing goals, such as increasing brand visibility, driving consumer engagement, and promoting new products or services. The choice of advertising formats and locations is guided by target audience demographics, budget considerations, and desired impact.
Mobile App Advertising ROI |
Regional Train Advertising Options and Cost
Region | Ad Format | Cost per Month (Approx) |
---|---|---|
North India | Train Wraps | ₹2,50,000 |
South India | Station Posters | ₹1,75,000 |
East India | In-Train Digital Screens | ₹95,000 |
West India | Ticket Jackets | ₹45,000 |