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Which sectors spend the most for outdoor advertising in India ?

2 min read
outdoor advertising in India

Government and non-profit campaigns

E-commerce

Telecom

Banking and Financial institutions

Media and Entertainment sector

Apart from traditional outdoor advertising mediums such as hoarding, billboards, banners etc, advertisers are keen on using digital outdoor mediums like LED screens , swipe screens etc to present their communication message in a an interactive manner.

learn more about outdoor advertising in India at MyHoardings

Here are the sectors that spend the most on outdoor advertising:

Several sectors, including retail, real estate, automobiles, FMCG, telecom, entertainment, banking, healthcare, education, and travel, are major spenders on outdoor advertising in India. Each sector leverages outdoor advertising to achieve specific marketing goals, such as increasing brand visibility, driving consumer engagement, and promoting new products or services. The choice of advertising formats and locations is guided by target audience demographics, budget considerations, and desired impact.

Mobile App Advertising ROI

  • 01

    In-App Ads

    Average ROI (%): 150%

    Cost Efficiency (Rating): 8/10

  • 02

    Mobile Video Ads

    Average ROI (%): 180%

    Cost Efficiency (Rating): 9/10

  • 03

    SMS Marketing

    Average ROI (%): 200%

    Cost Efficiency (Rating): 9/10

  • 04

    Mobile Games Ads

    Average ROI (%): 160%

    Cost Efficiency (Rating): 8/10

  • 05

    Location-Based Advertising

    Average ROI (%): 170%

    Cost Efficiency (Rating): 9/10

Regional Train Advertising Options and Cost

RegionAd Format Cost per Month (Approx)
North India Train Wraps ₹2,50,000
South India Station Posters ₹1,75,000
East India In-Train Digital Screens ₹95,000
West India Ticket Jackets ₹45,000

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