Why are LED Outdoor Advertisement Displays not so familiar in India ?
2 min readThings are changing, with the initiative live digital India everything is getting digital from banking to ads nothing is new for India anymore. Technology has raised the bar so much more that nothing surprises Indians. They May not call a LED board and digital ad but It’s there, it’s known to everyone and everyone is benefiting from LED Outdoor Advertisement.
Ad agencies are getting more advanced and offer digital campaigns to its clients. The understand that LED boards have the capability to interact with the viewer and pursue potential customers to buy the product
The LED TV screens in food areas and hospitals have been into the limelight from quite some time. Event the digital billboards in stadiums are not new things for any of us. We have been utilizing digital billboards and LED outdoor screen from over a decade without realizing so much hype of it in other parts of the world. It has just been a usual thing since the malls came into existence in India. Be it any mall in India, digital boards and hoardings are seen on the outers of it and have always been there.
Airports, Railway station and Delhi metro stations all have huge billboards all over the waiting area. The marketing agencies are vigilant and aware of places that they can leverage for ads and they make best use of it. India is so much more aware and vigilant now and is developing at a very fast pace. You will get to see high rise buildings, tech parks and sky scrapers everywhere in India now. India understands the benefits that digital ad brings with it and whole heartedly utilize it..
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Regional Train Advertising Options and Cost
Region | Ad Format | Cost per Month (Approx) |
---|---|---|
North India | Train Wraps | ₹2,50,000 |
South India | Station Posters | ₹1,75,000 |
East India | In-Train Digital Screens | ₹95,000 |
West India | Ticket Jackets | ₹45,000 |
How to sell outdoor media? |