Why are there so many HSBC advertisements in airports?

You’ll have to ask HSBC Marketing for the real answer but, as a long-time customer, I can tell you that HSBC regards itself as “The Worlds Bank” and targets ex-pats and regular business travelers as its most desirable customers. They will of course accept credit-worthy people who live in their birth country and only travel occasionally too but they like to downplay their British credentials despite being one of the “Big 4“ banks in the UK.

So you will see their logo on display at many major international sporting events beloved by the well-heeled such as golf, badminton, cycling, rugby and tennis. These fit the profile of the customers they want to attract. They tend to stay away from Formula 1, EPL soccer and one off events like the Olympics as they offer poor value for money.

So a big presence at major airports, including jetways, fits this profile perfectly.

HSBC is one of the few banks with a genuine worldwide presence. Get cash from an HSBC ATM anywhere in the world and there are no additional charges.

Comparative Analysis of Digital vs. Traditional Media