Why do advertisers shy away from interior bus advertisements?
1 min read
Why do advertisers shy away from interior bus advertisements?
Outdoor and billboards get results for the billboard companies, not the advertisers. The “outdoor” companies charge huge sums of money and the cost-per-customer isn’t really worth it.
The conventional thinking fostered by admen like David Ogilvy was that message is king and to spread your message over many mediums.
Personally, I take few buses. I am sure there is good research behind this kind of advertising, but couldn’t find anything in the data services we use.
Likely, competing mediums like smartphones capture the attention of people riding a bus better than bus ads.
I wish I had a better answer. BTW, I read some of the other comments about digital marketing, which are not really true. Digital has a high cost per customer and poor return, except for the digital producer.
Bus media Ad space available for brand promotion
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Bus External Wrap
1Bus External Wrap consist of sticker on full bus body.01
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Internal Bus Branding
Internal Bus Branding
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Back Panel Ads
Back Panel Ads
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