Why does mobile advertising work better than online advertising?
2 min read
There are many reasons to support mobile advertising over online –
Mobile phones are expert in Geo-targeting. It traces the required location and information about it. Posting ads on these platforms is very beneficial. It serves the purpose of both user and the advertiser. Unlikely, online advertisements do not cover all the location and lose the target audience.
Mobile phones have varied functionalities like swiping, tilting, GPS tracker, etc. It becomes very easy and hassle free to operate in it. Desktop doesn’t provide such facilities and thus mobile advertising is more effective.
Mobile advertising is user-friendly. The advertisers focus more on how to grab the attention of app users and not hinder anything. The hindrance might result in the uninstall of the application. It basically aims to fulfill what the user chooses to see. Unlike desktop advertisements, which do not focus more on these details and has a very limited goal.
You can check for various mobile and online advertising options below –
Types of Radio Advertising
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Podcast Advertising Rates
| Platform | Ad Type | Average Cost per Episode (₹) | Audience Reach | Engagement Rate |
|---|---|---|---|---|
| IVM Podcasts | Pre-Roll, Mid-Roll | ₹50,000 - ₹1,00,000 | Medium | High |
| Audioboom | Pre-Roll, Mid-Roll | ₹30,000 - ₹70,000 | Medium | High |
| Hubhopper | Pre-Roll, Mid-Roll | ₹20,000 - ₹50,000 | Medium | High |
| Aawaz | Pre-Roll, Mid-Roll | ₹15,000 - ₹40,000 | Medium | Moderate |
