Question 1

What are the media options available for branding at the Bangalore Airport?

admin · Accepted Answer

The airport branding options available at the Bangalore Airport are:

Luggage Trolley Advertising.
Advertising in the Departure Area
Advertising in the Arrival Area
Security Hold Area advertising
Airport Security Tray Advertising
Conveyor Belts Advertising
Newspaper Sticker advertising in the Times of India
Newspaper Sticker advertising in the Economic Times
Advertising in the exterior of the tarmac coaches
Advertising in the interior of the tarmac coaches
Airport digital screen advertising
Lounge Advertising
Advertising in the outside area of the airport; and
Aerobridge Advertising.

Question 2

How much do I have to pay for luggage trolley advertising in the Bangalore Airport?

admin · Accepted Answer

Rates of luggage trolley advertising in the Bangalore Airport are not constant. Approximately it’ll cost INR 850 per trolley per month.

Question 3

Where will the advertisements featured in a luggage trolley?

admin · Accepted Answer

The airport baggage trolley advertising at the Bangalore Airport has the provisions of pasting the advertisement of the brand on the three sides of the trolley.

Question 4

How is exterior tarmac coach advertising done in the Bangalore Airport?

admin · Accepted Answer

The exterior portion of the tarmac coach will be wrapped entirely with the brand's advertisement. The advertisement will be wrapped on both the sides and will be visible to the eyes of the passengers for 18 hours a day. The windows of the bus too might have the brand's advertisement pasted on them.

Question 5

Do I have to pay taxes for booking an ad space in the Bangalore Airport?

admin · Accepted Answer

Yes, you have to pay the required 18% GST along with the cost of the ad space in the airport.

Question 6

Which newspapers are available in the Bangalore Airport for newspaper sticker advertising?

admin · Accepted Answer

The Bangalore Airport has made the Times of India and the Economic Times available for newspaper sticker advertising.

Question 7

What is the average footfall experienced by the Bangalore Airport per month?

admin · Accepted Answer

The Bangalore Airport sees the footfall of around 1.6 million people on a monthly basis.

Question 8

What is the air traffic handled by the Bangalore Airport?

admin · Accepted Answer

The Bangalore Airport handles a thick air traffic as the airport caters to over 12,000 flights each month with the number only on the increase.

Question 9

Does the airport have an international terminal?

admin · Accepted Answer

Yes, the Bangalore Airport has one international terminal with the construction of another terminal currently underway.

Question 10

What is the passenger profile of the Bangalore Airport?

admin · Accepted Answer

Apart from the rich and the affluent families, the Bangalore Airport is mainly accessed by the people from the middle class and the upper middle class background. The airport is primarily thronged by the youth of the country with people flying in from all corners of India to work in the 'Silicon Valley of India'. Thus, mostly, employees of corporates and MNCs, top executives, entrepreneurs, corporate working personnel, students, businessmen, professionals from the Public Sector Units and their families fly in and out of the Bangalore Airport along with tourists. These people mostly constitute the consumer section of the society and thus, an effective airport branding campaign is sure to bring them under the influence of your brand.

Question 11

Why choose Bangalore Airport for airport advertising?

admin · Accepted Answer

Bangalore Airport ranks third in the list of the busiest airports in the country, after Delhi and Mumbai. It caters to both premium flyers and economic travelers thus giving your brand a diverse platform to achieve a maximum outreach among the most responsive and influential people in society. Not only does airport advertising in the city let you to tap into the minds of the regional and the national passengers but also helps the brand achieve an international status through substantial exposure among the international flyers. The Bangalore Airport is the gateway to the 'Silicon Valley of India', that is, the tech city of the country. Thus a creative airport branding initiative is sure to help you reach out to a crowd that will be ready to willingly spend on a brand that promises quality over quantity.

Question 12

What is the lead time for airport baggage trolley advertising in the Bangalore Airport?

admin · Accepted Answer

The usual lead time for the airport baggage trolley advertising in the Bangalore Airport is one week.

Question 13

How long do I have to wait to get a confirmation regarding the placement of my brand's ad?

admin · Accepted Answer

MyHoardings will give you the confirmation of the execution of the airport advertising campaign for your brand within two days of the successful placing of the ads.

Question 14

What is the minimum time duration of advertising my brand at the Bangalore Airport?

admin · Accepted Answer

Like other airports, the minimum time duration for airport branding at the Bangalore Airport is one month, unless particularly mentioned.

Question 15

What is the lead time for newspaper sticker advertising at the Bangalore Airport?

admin · Accepted Answer

The Bangalore Airport has a 3 day lead time for newspaper sticker advertising.

Question 16

What are the advertisement options in the wifi package of the Bangalore Airport?

admin · Accepted Answer

The ad options offered at the Bangalore Airport are:

Banner Ad: The banner ad is a constant and can be seen after the user enters the OTP to have access to the airport's wifi service.
Video Ad: The video ad in the wifi package is a non-skippable ad that will play for a total duration of 15 seconds.

Question 17

What are the dimensions of the banner ads shown in the wifi package of the Bangalore Airport?

admin · Accepted Answer

The dimensions of the banner ads in the wifi package of the Bangalore Airport are:

400 x 130 pixels for the tablet ad
599 x 89 pixels for the desktop view
375 x 144 pixels for the mobile view.

Question 18

Is there an additional printing and mounting charge on the newspaper sticker advertising and the tarmac coach advertising in the Bangalore Airport?

admin · Accepted Answer

Yes, there will be an additional printing and mounting charge applicable on the newspaper sticker advertising and the tarmac coach advertising in the Bangalore Airport.

Question 19

Will MyHoardings help me create an effective airport advertising campaign at the Bangalore Airport?

admin · Accepted Answer

Yes, our experts will assist you in designing an effective airport branding campaign at the Bangalore Airport that is sure to make the maximum heads turn.

Question 20

How do I get a detailed quotation of the rates of the various branding media options at the Bangalore Airport?

admin · Accepted Answer

For getting a detailed quotation of the rates of the various media branding options at the Bangalore Airport, write to us at business@myhoardings.com or call us at (+91) 99538 47639.

Question 21

What are the dimensions of the 3 panels on the 3 sides of the trolley?

admin · Accepted Answer

The dimensions of the 3 panels on the 3 sides of the trolley are:

46*13 cm
49*30 cm
49*22.5 cm

Question 22

What is the regular size of the stickers for newspaper sticker advertising?

admin · Accepted Answer

The regular size of the stickers for newspaper sticker advertising is A4 and A5.

Question 23

What is the average number of impressions/ views an ad can generate in the Bangalore Airport?

admin · Accepted Answer

The approximate average number of outreach an ad space can generate in the Bangalore Airport is around 700,000 impressions/ views for a single brand. This number varies when an ad space is booked by multiple brands.

Question 24

How many brands can book a single ad space in the Bangalore Airport?

admin · Accepted Answer

Three brands can book a single ad space in the Bangalore Airport simultaneously.

Question 25

What is Airport lounge advertising?

admin · Accepted Answer

Found in the departure area of the airport, lounges cater to the premium flyers (Sec A & A++) in the airport. The premium flyers are the business class fliers, frequent fliers of airlines, and the premium credit card holders who spend somewhere around a quarter of an hour to an hour in the lounge area. Advertising in the lounge area of the airport puts across the message of your brand to a greater captive audience and to the more affluent sections of the society.

Question 26

How effective is conveyor belts advertising in the Bangalore Airport?

admin · Accepted Answer

The conveyor belts advertising is sure to win brownie points for creativity among the passengers in the Bangalore Airport. Since the airport ranks among the top 3 busiest airports in the country, it is relatively easy to catch the attention of the flyers with newer media branding options. The conveyor belts advertising is sure to arrest the attention of the people waiting to pick up their luggage from the conveyor belt, giving you an effective window to reach out to maximum number of flyers in the airport.

Question 27

Does the Bangalore airport have any guidelines for the marketers and the airport advertising agencies?

admin · Accepted Answer

Yes, the Bangalore airport authorities have strong guidelines for airport advertising. Hence, the marketers and the airport advertising agencies are advised to strictly abide by the rules to make sure that their advertisements are not pulled down by the authorities.

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