Gwalior Airport advertising & it’s benefits
9 min read
Gwalior Airport Advertising & Its Benefits
Gwalior, a historic city located in Madhya Pradesh, India, is renowned for its rich cultural heritage and strategic significance. Gwalior Airport, serving both domestic and limited international flights, acts as a crucial transit point for travelers coming to and from this vibrant region. Airport advertising at Gwalior Airport offers a distinctive opportunity to showcase your brand to a diverse audience. Here’s an in-depth look at how you can benefit from advertising at Gwalior Airport with MyHoardings’ specialized airport advertising services.
Why Choose Gwalior Airport for Advertising?
Growing Passenger Traffic
Gwalior Airport has seen steady growth in passenger traffic due to the city’s expanding business landscape and increasing tourist interest. This growing influx of travelers provides a valuable platform for reaching a wide audience.
Captive Audience
Travelers at the airport are often in a waiting phase, making them more receptive to advertisements. This captive audience ensures that your brand’s message reaches engaged and attentive potential customers.
Strategic Location
Gwalior Airport is strategically located, connecting the city with major metropolitan areas across India. This makes it an ideal location for targeting both local residents and travelers from other regions.
Effective Advertising Formats at Gwalior Airport
Digital Screens
Digital screens located in high-traffic areas such as departure and arrival lounges, check-in counters, and baggage claim areas offer dynamic and eye-catching content. These screens are perfect for showcasing video ads, animations, and promotional messages that can capture the attention of travelers.
Static Billboards
Static billboards provide consistent and prominent visibility for your brand. Positioning these billboards in strategic locations throughout the airport—such as entrances, exits, and key facilities—ensures maximum exposure.
Interactive Kiosks
Interactive kiosks offer an immersive experience for passengers. These can include touchscreens with brand information, interactive games, or special promotions that encourage direct engagement with your brand.
Airport Lounge Advertising
Advertising in airport lounges allows you to reach passengers in a more relaxed setting. Utilize branded materials such as posters, banners, and digital displays to communicate your brand’s message effectively.
Leveraging Local Insights
Cultural Relevance
Understanding Gwalior’s cultural and economic landscape can help tailor your advertising content to resonate with the local audience. Incorporating regional languages, cultural references, and local values into your ads can enhance their impact.
Seasonal Trends
Aligning your advertising campaigns with local festivals, holidays, and events can significantly boost your brand’s visibility. Leveraging these local insights helps make your campaigns more effective and engaging.
Maximizing Visibility
High-Traffic Areas
Focus your advertising efforts on high-traffic areas within the airport to ensure maximum visibility. This includes main terminals, waiting areas, and locations near key services such as check-in counters and baggage claim.
Peak Travel Times
Synchronize your advertising campaigns with peak travel periods to reach a larger audience. Festivals, holidays, and special events often result in increased passenger traffic, providing prime opportunities for enhanced visibility.
Monitoring and Evaluation
Advanced Analytics
Utilize advanced analytics to track the performance of your advertising campaigns. MyHoardings provides tools to measure key metrics such as viewership and engagement, allowing you to assess the effectiveness of your ads and make data-driven adjustments.
Performance Insights
Our performance insights help you understand how well your ads are performing and provide valuable information to optimize your advertising strategy for better results.
MyHoardings: Your Expert Partner in Airport Advertising
At MyHoardings, we specialize in creating impactful advertising campaigns tailored for Gwalior Airport. Here’s how we can assist you:
Customized Advertising Solutions
We offer a variety of advertising formats, including digital screens, static billboards, and interactive kiosks. Our team will work with you to design a campaign that aligns with your brand’s objectives and resonates with the target audience.
Local Expertise
Our deep understanding of Gwalior’s market ensures that your advertisements are relevant and engaging for both local and visiting passengers.
Full-Service Management
From campaign planning and creative design to execution and performance tracking, MyHoardings provides comprehensive advertising services. We handle every aspect of your campaign to ensure a successful outcome.
Performance Insights
We use advanced analytics to monitor and evaluate the effectiveness of your ads, providing valuable insights to optimize your strategy and improve results.
Conclusion
Advertising at Gwalior Airport offers a strategic advantage for reaching a diverse and engaged audience. With MyHoardings’ expertise in airport advertising, you can create impactful campaigns that enhance your brand’s visibility and connect with travelers.
Get in Touch
Ready to elevate your brand’s presence at Gwalior Airport? Contact MyHoardings today to explore our advertising solutions and discover how we can help your business thrive.
Contact MyHoardings
Phone: +91-9953847639
Email: business@myhoardings.com
Website: www.myhoardings.com
Capitalize on the endless branding opportunities at Gwalior Airport with MyHoardings’ expert advertising services. Let’s create campaigns that engage your audience and drive growth for your brand.
The airport branding options available at the Bangalore Airport are:
- Luggage Trolley Advertising.
- Advertising in the Departure Area
- Advertising in the Arrival Area
- Security Hold Area advertising
- Airport Security Tray Advertising
- Conveyor Belts Advertising
- Newspaper Sticker advertising in the Times of India
- Newspaper Sticker advertising in the Economic Times
- Advertising in the exterior of the tarmac coaches
- Advertising in the interior of the tarmac coaches
- Airport digital screen advertising
- Lounge Advertising
- Advertising in the outside area of the airport; and
- Aerobridge Advertising.
Rates of luggage trolley advertising in the Bangalore Airport are not constant. Approximately it’ll cost INR 850 per trolley per month.
The airport baggage trolley advertising at the Bangalore Airport has the provisions of pasting the advertisement of the brand on the three sides of the trolley.
The exterior portion of the tarmac coach will be wrapped entirely with the brand’s advertisement. The advertisement will be wrapped on both the sides and will be visible to the eyes of the passengers for 18 hours a day. The windows of the bus too might have the brand’s advertisement pasted on them.
Yes, you have to pay the required 18% GST along with the cost of the ad space in the airport.
The Bangalore Airport has made the Times of India and the Economic Times available for newspaper sticker advertising.
The Bangalore Airport sees the footfall of around 1.6 million people on a monthly basis.
The Bangalore Airport handles a thick air traffic as the airport caters to over 12,000 flights each month with the number only on the increase.
Yes, the Bangalore Airport has one international terminal with the construction of another terminal currently underway.
Apart from the rich and the affluent families, the Bangalore Airport is mainly accessed by the people from the middle class and the upper middle class background. The airport is primarily thronged by the youth of the country with people flying in from all corners of India to work in the ‘Silicon Valley of India’. Thus, mostly, employees of corporates and MNCs, top executives, entrepreneurs, corporate working personnel, students, businessmen, professionals from the Public Sector Units and their families fly in and out of the Bangalore Airport along with tourists. These people mostly constitute the consumer section of the society and thus, an effective airport branding campaign is sure to bring them under the influence of your brand.
Bangalore Airport ranks third in the list of the busiest airports in the country, after Delhi and Mumbai. It caters to both premium flyers and economic travelers thus giving your brand a diverse platform to achieve a maximum outreach among the most responsive and influential people in society. Not only does airport advertising in the city let you to tap into the minds of the regional and the national passengers but also helps the brand achieve an international status through substantial exposure among the international flyers. The Bangalore Airport is the gateway to the ‘Silicon Valley of India’, that is, the tech city of the country. Thus a creative airport branding initiative is sure to help you reach out to a crowd that will be ready to willingly spend on a brand that promises quality over quantity.
The usual lead time for the airport baggage trolley advertising in the Bangalore Airport is one week.
MyHoardings will give you the confirmation of the execution of the airport advertising campaign for your brand within two days of the successful placing of the ads.
Like other airports, the minimum time duration for airport branding at the Bangalore Airport is one month, unless particularly mentioned.
The Bangalore Airport has a 3 day lead time for newspaper sticker advertising.
The dimensions of the banner ads in the wifi package of the Bangalore Airport are:
- 400 x 130 pixels for the tablet ad
- 599 x 89 pixels for the desktop view
- 375 x 144 pixels for the mobile view.
Yes, there will be an additional printing and mounting charge applicable on the newspaper sticker advertising and the tarmac coach advertising in the Bangalore Airport.
Yes, our experts will assist you in designing an effective airport branding campaign at the Bangalore Airport that is sure to make the maximum heads turn.
For getting a detailed quotation of the rates of the various media branding options at the Bangalore Airport, write to us at business@myhoardings.com or call us at (+91) 99538 47639.
The dimensions of the 3 panels on the 3 sides of the trolley are:
- 46*13 cm
- 49*30 cm
- 49*22.5 cm
The regular size of the stickers for newspaper sticker advertising is A4 and A5.
The approximate average number of outreach an ad space can generate in the Bangalore Airport is around 700,000 impressions/ views for a single brand. This number varies when an ad space is booked by multiple brands.
Three brands can book a single ad space in the Bangalore Airport simultaneously.
Found in the departure area of the airport, lounges cater to the premium flyers (Sec A & A++) in the airport. The premium flyers are the business class fliers, frequent fliers of airlines, and the premium credit card holders who spend somewhere around a quarter of an hour to an hour in the lounge area. Advertising in the lounge area of the airport puts across the message of your brand to a greater captive audience and to the more affluent sections of the society.
The conveyor belts advertising is sure to win brownie points for creativity among the passengers in the Bangalore Airport. Since the airport ranks among the top 3 busiest airports in the country, it is relatively easy to catch the attention of the flyers with newer media branding options. The conveyor belts advertising is sure to arrest the attention of the people waiting to pick up their luggage from the conveyor belt, giving you an effective window to reach out to maximum number of flyers in the airport.
Yes, the Bangalore airport authorities have strong guidelines for airport advertising. Hence, the marketers and the airport advertising agencies are advised to strictly abide by the rules to make sure that their advertisements are not pulled down by the authorities.
