brand promotion

Brand promotion is the process of increasing awareness, interest, and demand for a brand through various marketing strategies and tactics. It involves communicating the brand’s values, benefits, and unique selling points to the target audience via channels like advertising, public relations, social media, and sales promotions. The goal of brand promotion is to build a positive image, enhance brand recognition, and influence consumer behavior, ultimately leading to increased sales and customer loyalty. Effective brand promotion helps establish a strong market presence and differentiates the brand from its competitors.