Q: What are main types of outdoor advertising?

Main outdoor advertising formats include - OOH Hoardings. Unipoles. Transit media like Bus, Train, Car Ads, Auto branding etc.

Q: Which sectors are the top spenders when it comes to “Out of home advertising” in India?

Organized retail being the leader in OOH ad spends is followed by Real estate, Jewelers and Hospitals.

Q: How Indian Central and state governments control that ad medium present in states?

Most of the outdoor advertising media comes under state government and local municipal bodies invite tenders at regular intervals (1 year, 2 years or more ..) in lieu of license fee.

Q: Name Top 5 outdoor advertising companies in India.

Top 5 OOH ad agencies include MullenLowe Lintas, HAVAS Worldwide, Publicis, Laqshya group and Bright outdoors.

Q: What are main types of outdoor advertising?

Main outdoor advertising formats include - OOH Hoardings. Unipoles. Transit media like Bus, Train, Car Ads, Auto branding etc.

Question 1

What is the size of Indian advertising industry?

Myhoardings · Accepted Answer

By the end of 2019, the Indian ad industry was close to INR 68K crore and was expected to grow by more than 10% to reach INR 75K crore by the end of 2020 (Figures before COVID-19 pandemic).

Question 2

What are main types of outdoor advertising?

Myhoardings · Accepted Answer

Main outdoor advertising formats include -

OOH Hoardings.
Unipoles.
Transit media like Bus, Train, Car Ads, Auto branding etc.

Question 3

Is Print media on the death bed when we compare it to growing Digital media?

Myhoardings · Accepted Answer

Is Print media on the death bed when we compare it to growing Digital media?

Question 4

Which sectors are the top spenders when it comes to “Out of home advertising” in India?

Myhoardings · Accepted Answer

Organized retail being the leader in OOH ad spends is followed by Real estate, Jewelers and Hospitals.

Question 5

Which are the Top 5 online news portals covering Advertising and Marketing news?

Myhoardings · Accepted Answer

Below are the top 5 news portals covering ad, marketing and PR related news. Afaqs.com Adgully.com Exchange4Media.com Bestmediainfo.com Campaignindia.in You may also refer https://www.myhoardings.com/blog/ for seasonal industry campaign details.

Question 6

How Indian Central and state governments control that ad medium present in states?

Myhoardings · Accepted Answer

Most of the outdoor advertising media comes under state government and local municipal bodies invite tenders at regular intervals (1 year, 2 years or more ..) in lieu of license fee.

Question 7

Name Top 5 outdoor advertising companies in India.

Myhoardings · Accepted Answer

Top 5 OOH ad agencies include MullenLowe Lintas, HAVAS Worldwide, Publicis, Laqshya group and Bright outdoors.

Question 8

What are the challenges faced by OOH and DOOH media owners in India?

Myhoardings · Accepted Answer

Presence of lots of illegal media due to corruption and political influence is a constant threat to business run by legitimate media people in India.

Question 9

What is the size of Indian advertising industry?

Myhoardings · Accepted Answer

By the end of 2019, the Indian ad industry was close to INR 68K crore and was expected to grow by more than 10% to reach INR 75K crore by the end of 2020 (Figures before COVID-19 pandemic).

Question 10

What are main types of outdoor advertising?

Myhoardings · Accepted Answer

Main outdoor advertising formats include -

OOH Hoardings.
Unipoles.
Transit media like Bus, Train, Car Ads, Auto branding etc.

Question 11

Is Print media on the death bed when we compare it to growing Digital media?

Myhoardings · Accepted Answer

Is Print media on the death bed when we compare it to growing Digital media?

Question 12

Which sectors are the top spenders when it comes to “Out of home advertising” in India?

Myhoardings · Accepted Answer

Organized retail being the leader in OOH ad spends is followed by Real estate, Jewelers and Hospitals.

Question 13

Which are the Top 5 online news portals covering Advertising and Marketing news?

Myhoardings · Accepted Answer

Below are the top 5 news portals covering ad, marketing and PR related news. Afaqs.com Adgully.com Exchange4Media.com Bestmediainfo.com Campaignindia.in You may also refer https://www.myhoardings.com/blog/ for seasonal industry campaign details.

Question 14

How Indian Central and state governments control that ad medium present in states?

Myhoardings · Accepted Answer

Most of the outdoor advertising media comes under state government and local municipal bodies invite tenders at regular intervals (1 year, 2 years or more ..) in lieu of license fee.

Question 15

Name Top 5 outdoor advertising companies in India.

Myhoardings · Accepted Answer

Top 5 OOH ad agencies include MullenLowe Lintas, HAVAS Worldwide, Publicis, Laqshya group and Bright outdoors.

Question 16

What are the challenges faced by OOH and DOOH media owners in India?

Myhoardings · Accepted Answer

Presence of lots of illegal media due to corruption and political influence is a constant threat to business run by legitimate media people in India.

Question 17

What is the size of Indian advertising industry?

Myhoardings · Accepted Answer

By the end of 2019, the Indian ad industry was close to INR 68K crore and was expected to grow by more than 10% to reach INR 75K crore by the end of 2020 (Figures before COVID-19 pandemic).

Question 18

What are main types of outdoor advertising?

Myhoardings · Accepted Answer

Main outdoor advertising formats include -

OOH Hoardings.
Unipoles.
Transit media like Bus, Train, Car Ads, Auto branding etc.

Question 19

Is Print media on the death bed when we compare it to growing Digital media?

Myhoardings · Accepted Answer

Is Print media on the death bed when we compare it to growing Digital media?

Question 20

Which sectors are the top spenders when it comes to “Out of home advertising” in India?

Myhoardings · Accepted Answer

Organized retail being the leader in OOH ad spends is followed by Real estate, Jewelers and Hospitals.

Question 21

Which are the Top 5 online news portals covering Advertising and Marketing news?

Myhoardings · Accepted Answer

Below are the top 5 news portals covering ad, marketing and PR related news. Afaqs.com Adgully.com Exchange4Media.com Bestmediainfo.com Campaignindia.in You may also refer https://www.myhoardings.com/blog/ for seasonal industry campaign details.

Question 22

How Indian Central and state governments control that ad medium present in states?

Myhoardings · Accepted Answer

Most of the outdoor advertising media comes under state government and local municipal bodies invite tenders at regular intervals (1 year, 2 years or more ..) in lieu of license fee.

Question 23

Name Top 5 outdoor advertising companies in India.

Myhoardings · Accepted Answer

Top 5 OOH ad agencies include MullenLowe Lintas, HAVAS Worldwide, Publicis, Laqshya group and Bright outdoors.

Question 24

What are the challenges faced by OOH and DOOH media owners in India?

Myhoardings · Accepted Answer

Presence of lots of illegal media due to corruption and political influence is a constant threat to business run by legitimate media people in India.

Question 25

What is the passenger traffic handled by the Madurai Airport on an average basis per month?

Indrajeet Pal · Accepted Answer

The passenger traffic experienced by the Madurai airport on an average is around 8.5 lakh people per month.

Question 26

What are the different media options available for airport branding in the Madurai Airport?

Indrajeet Pal · Accepted Answer

The various media branding options available for airport advertising at the Madurai Airport are:
1. Airport Baggage Trolley Advertising
2. Airport digital screen advertising
3. Conveyor Belts Advertising
4. Security Tray Advertising
5. Wifi Package Advertising
6. Newspaper Sticker Advertising in the Times of India newspaper
7. Newspaper Sticker Advertising in the Economic Times newspaper
8. Advertising in the Interior of a tarmac coach
9. Advertising in the Exterior of a tarmac coach
10. Advertising in the waiting/ lounge area of the airport
11. Advertising in the Security Area Hold of the airport
12. Advertising in the outside area of the airport
13. Advertising in the arrival area; and
14. Advertising in the departure area of the Madurai Airport."

Question 27

What are the available options for airport advertising in the lounge area of the Madurai Airport?

Indrajeet Pal · Accepted Answer

The available options for airport advertising in the lounge area of the Madurai Airport are:
1. Digital Vertical Standees
2. Tabletop Display
3. LCD with Sponsored Content
4. Mobile/ laptop charging stations, etc."

Question 28

How many flights are catered to by the Madurai Airport on a monthly basis?

Indrajeet Pal · Accepted Answer

The average number of flights which fly in and out of the Madurai Airport are 9600 per month.

Question 29

What is the rate of advertising on the digital illuminated screen in the lounge of the Madurai Airport?

Indrajeet Pal · Accepted Answer

The lounge of the Madurai Airport has a provision of Airport digital screen advertising. The rates of advertising on one such screen is 31000 INR per screen per month.

Question 30

What are the rates of the other media branding options in the Madurai Airport for airport advertising?

Indrajeet Pal · Accepted Answer

To know about the rates of the other media branding options in the Madurai Airport for airport advertising, get in touch with us by calling us at (+91) 99538 47639 or by writing to us at business@myhoardings.com.

Question 31

Is there a lounge in the Madurai Airport?

Indrajeet Pal · Accepted Answer

Yes, there is a lounge facility for the flyers in the Madurai Airport.

Question 32

Is the Madurai Airport an international one?

Indrajeet Pal · Accepted Answer

Yes, the Madurai Airport does have an international terminal. Besides connecting the city to the other major Indian cities, the airport is also connected to a few other international cities too like Colombo, Dubai, Singapore, etc.

Question 33

Are there other charges involved in the interior branding of the tarmac coaches in the Madurai Airport?

Indrajeet Pal · Accepted Answer

Yes, there is an additional printing and mounting charge in the interior branding of the tarmac coaches in the Madurai Airport which is not included in the rate chart of this media branding option.

Question 34

What are the branding options available in the interior of the tarmac coaches in the Madurai Airport?

Indrajeet Pal · Accepted Answer

"The branding options available in the interior of the tarmac coaches in the Madurai Airport for airport branding are:
1. 25-30 grab handles; and
2. 8 static panels. "

Question 35

How can I advertise my brand on the exterior of the tarmac coaches in the Madurai Airport?

Indrajeet Pal · Accepted Answer

The advertisement of your brand can be wrapped on both the sides of the tarmac coaches including even the windows of the coaches. The advertisement will be in full dispalay for the entire duration of its operation which is 18 hours.

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