Q: What is Rural advertising in India?

Rural advertisement consist of various brand promotional activities carried out by companies in order to enhance brand awareness and visibility in Indian villages among rural audience.

Q: What are different types of outdoor media used to target rural audience for branding?

OOH media options like Mobile van advertising , Kiosk Advertising, Hoardings and Wall painting are used to target rural markets and audience in India.

Q: What are the various problems brands face in rural marketing?

Despite a long growth story, challenges remain in rural marketing sector in India. Data shows that number of people under the poverty line has not reduced at the planned and expected rates. Along with that, lack of better transport infrastructure, multiple languages and dialects, low income per capita and seasonal low demand clouts rural markets with clouds of uncertainty in India.

Q: Do MyHoardings manage the promoters involved in rural marketing?

Yes. As an established rural branding agency in India, MyHoardings help brands to provide end to end services in rural marketing sector in India. We also provide experienced and influential promoters for interactions with villagers who can be beneficial for brands in Kiosk branding and roadshow advertising campaigns in India.

Q: Have MyHoardings done any rural advertising campaigns in India?

Yes. MyHoardings is growing rural advertising agency in India and multiple brands have chosen to collaborate with MyHoardings to execute their rural branding campaigns in Indian villages.

Question 1

What is Rural advertising in India?

Myhoardings · Accepted Answer

Rural advertisement consist of various brand promotional activities carried out by companies in order to enhance brand awareness and visibility in Indian villages among rural audience.

Question 2

What are different types of outdoor media used to target rural audience for branding?

Myhoardings · Accepted Answer

OOH media options like Mobile van advertising, Kiosk Advertising, Hoardings and Wall painting are used to target rural markets and audience in India.

Question 3

What are the features of rural marketing in India?

Myhoardings · Accepted Answer

Rural markets in India, unlike their counterparts in urban  areas are highly difficult to predict, and have specific characteristics and behavior. Financially, the rural population of India is mostly mix of low and medium level varying irregular income and flow of farm income may vary as per the monsoon season.

Question 4

What is rural brand promotion in India?

Myhoardings · Accepted Answer

Rural promotion or brand activation in Indian villages primarily include set of various activities to boost particular brands visibility and awareness in remote village areas in a given geographical location.

Question 5

Over years, how are Indian villages doing on average spending?

Myhoardings · Accepted Answer

In India's growth story of being a developing nation, villages have played an important role. Overall rural development efforts has reached villages as well and same can be seen in data of average rural household spending. Growing purchase power definitely attract brands to grow their footprints in Indian rural areas.

Question 6

How MyHoardings (Jugnoo Media) can help brands make their reach to rural audience?

Myhoardings · Accepted Answer

MyHoardings have capability and expertise to help brands build their rural marketing strategy. With vast experience in brand promotion in rural areas of India, MyHoardings can provide planning expertise and hassle free campaign execution of ad plans and branding in every corner of India.

Question 7

What are the various problems brands face in rural marketing?

Myhoardings · Accepted Answer

Despite a long growth story, challenges remain in rural marketing sector in India. Data shows that number of people under the poverty line has not reduced at the planned and expected rates. Along with that, lack of better transport infrastructure, multiple languages and dialects, low income per capita and seasonal low demand clouts rural markets with clouds of uncertainty in India.

Question 8

How do you measure performance of rural marketing?

Myhoardings · Accepted Answer

Since India rural markets remain uncertain when compared to urban counterparts, performance measurement also remain a challenging task in limited time periods. As far as Rural marketing is concerned, sustained presence in market is the key to perform in Indian villages and performance can only be verified with sales data in hand for ample period.

Question 9

Do MyHoardings manage the promoters involved in rural marketing?

Myhoardings · Accepted Answer

Yes. As an established rural branding agency in India, MyHoardings help brands to provide end to end services in rural marketing sector in India. We also provide experienced and influential promoters for interactions with villagers who can be beneficial for brands in Kiosk branding and roadshow advertising campaigns in India.

Question 10

Have MyHoardings done any rural advertising campaigns in India?

Myhoardings · Accepted Answer

Yes. MyHoardings is growing rural advertising agency in India and multiple brands have chosen to collaborate with MyHoardings to execute their rural branding campaigns in Indian villages.

Question 11

What are various ways a product can be advertised in Indian villages?

Myhoardings · Accepted Answer

Products and services can be promoted with static ads like OOH hoardings, wall painting or interactive advertising mode involving promoters using mobile Kiosks or roadshow advertisement.

Question 12

What is Wall paint advertising in India?

Myhoardings · Accepted Answer

Wall painting is traditional, popular and impact creating mode of advertisement in rural Indian. Brand promotion in Villages with Wall painting include painting client creatives on available large walls in rural areas of India.

Question 13

What is Wall wrap advertising?

Myhoardings · Accepted Answer

Wall wraps are usually considered as advanced version of wall painting, include large size flex or vinyl stickers pasted on road walls and retail areas in India. Wall wrap is an very economical and cost effective mode of outdoor advertisement and branding in India, especially in rural areas.

Question 14

How can rural advertising agency like MyHoardings help to increase brand sales in India?

Myhoardings · Accepted Answer

Growth story of Indian rural markets in past few decades is a well-known. Will rise in rural economy, increasingly more and more brands plan to increase their presence in Indian villages in order to increase company footprint and enhanced sales.

Question 15

What is roadshow advertising targeting Indian villages in India?

Myhoardings · Accepted Answer

Roadshow advertising is used to promote a particular company products and services by displaying same on vehicles and carrying vehicle in busy rural areas of India. Usually promoters also accompany the roadshows in order to explain the product details or plans to the rural audience.

Question 16

How rural marketing is different from urban advertising?

Myhoardings · Accepted Answer

Rural advertisement activities vary highly when compared to urban marketing which need separate planning and crafting different messages for different audience groups. Rural advertising is also dependent on the cultural, geographical and social formats of living.

Question 17

What is the size of Indian advertising industry?

Myhoardings · Accepted Answer

By the end of 2019, the Indian ad industry was close to INR 68K crore and was expected to grow by more than 10% to reach INR 75K crore by the end of 2020 (Figures before COVID-19 pandemic).

Question 18

What are main types of outdoor advertising?

Myhoardings · Accepted Answer

Main outdoor advertising formats include -

OOH Hoardings.
Unipoles.
Transit media like Bus, Train, Car Ads, Auto branding etc.

Question 19

Is Print media on the death bed when we compare it to growing Digital media?

Myhoardings · Accepted Answer

Is Print media on the death bed when we compare it to growing Digital media?

Question 20

Which sectors are the top spenders when it comes to “Out of home advertising” in India?

Myhoardings · Accepted Answer

Organized retail being the leader in OOH ad spends is followed by Real estate, Jewelers and Hospitals.

Question 21

Which are the Top 5 online news portals covering Advertising and Marketing news?

Myhoardings · Accepted Answer

Below are the top 5 news portals covering ad, marketing and PR related news. Afaqs.com Adgully.com Exchange4Media.com Bestmediainfo.com Campaignindia.in You may also refer https://www.myhoardings.com/blog/ for seasonal industry campaign details.

Question 22

How Indian Central and state governments control that ad medium present in states?

Myhoardings · Accepted Answer

Most of the outdoor advertising media comes under state government and local municipal bodies invite tenders at regular intervals (1 year, 2 years or more ..) in lieu of license fee.

Question 23

Name Top 5 outdoor advertising companies in India.

Myhoardings · Accepted Answer

Top 5 OOH ad agencies include MullenLowe Lintas, HAVAS Worldwide, Publicis, Laqshya group and Bright outdoors.

Question 24

What are the challenges faced by OOH and DOOH media owners in India?

Myhoardings · Accepted Answer

Presence of lots of illegal media due to corruption and political influence is a constant threat to business run by legitimate media people in India.

Question 25

What is the size of Indian advertising industry?

Myhoardings · Accepted Answer

By the end of 2019, the Indian ad industry was close to INR 68K crore and was expected to grow by more than 10% to reach INR 75K crore by the end of 2020 (Figures before COVID-19 pandemic).

Question 26

What are main types of outdoor advertising?

Myhoardings · Accepted Answer

Main outdoor advertising formats include -

OOH Hoardings.
Unipoles.
Transit media like Bus, Train, Car Ads, Auto branding etc.

Question 27

Is Print media on the death bed when we compare it to growing Digital media?

Myhoardings · Accepted Answer

Is Print media on the death bed when we compare it to growing Digital media?

Question 28

Which sectors are the top spenders when it comes to “Out of home advertising” in India?

Myhoardings · Accepted Answer

Organized retail being the leader in OOH ad spends is followed by Real estate, Jewelers and Hospitals.

Question 29

Which are the Top 5 online news portals covering Advertising and Marketing news?

Myhoardings · Accepted Answer

Below are the top 5 news portals covering ad, marketing and PR related news. Afaqs.com Adgully.com Exchange4Media.com Bestmediainfo.com Campaignindia.in You may also refer https://www.myhoardings.com/blog/ for seasonal industry campaign details.

Question 30

How Indian Central and state governments control that ad medium present in states?

Myhoardings · Accepted Answer

Most of the outdoor advertising media comes under state government and local municipal bodies invite tenders at regular intervals (1 year, 2 years or more ..) in lieu of license fee.

Question 31

Name Top 5 outdoor advertising companies in India.

Myhoardings · Accepted Answer

Top 5 OOH ad agencies include MullenLowe Lintas, HAVAS Worldwide, Publicis, Laqshya group and Bright outdoors.

Question 32

What are the challenges faced by OOH and DOOH media owners in India?

Myhoardings · Accepted Answer

Presence of lots of illegal media due to corruption and political influence is a constant threat to business run by legitimate media people in India.

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