Q: What are main types of outdoor advertising?

Main outdoor advertising formats include - OOH Hoardings. Unipoles. Transit media like Bus, Train, Car Ads, Auto branding etc.

Q: Which sectors are the top spenders when it comes to “Out of home advertising” in India?

Organized retail being the leader in OOH ad spends is followed by Real estate, Jewelers and Hospitals.

Q: How Indian Central and state governments control that ad medium present in states?

Most of the outdoor advertising media comes under state government and local municipal bodies invite tenders at regular intervals (1 year, 2 years or more ..) in lieu of license fee.

Q: Name Top 5 outdoor advertising companies in India.

Top 5 OOH ad agencies include MullenLowe Lintas, HAVAS Worldwide, Publicis, Laqshya group and Bright outdoors.

Q: What are main types of outdoor advertising?

Main outdoor advertising formats include - OOH Hoardings. Unipoles. Transit media like Bus, Train, Car Ads, Auto branding etc.

Question 1

What is the size of Indian advertising industry?

Myhoardings · Accepted Answer

By the end of 2019, the Indian ad industry was close to INR 68K crore and was expected to grow by more than 10% to reach INR 75K crore by the end of 2020 (Figures before COVID-19 pandemic).

Question 2

What are main types of outdoor advertising?

Myhoardings · Accepted Answer

Main outdoor advertising formats include -

OOH Hoardings.
Unipoles.
Transit media like Bus, Train, Car Ads, Auto branding etc.

Question 3

Is Print media on the death bed when we compare it to growing Digital media?

Myhoardings · Accepted Answer

Is Print media on the death bed when we compare it to growing Digital media?

Question 4

Which sectors are the top spenders when it comes to “Out of home advertising” in India?

Myhoardings · Accepted Answer

Organized retail being the leader in OOH ad spends is followed by Real estate, Jewelers and Hospitals.

Question 5

Which are the Top 5 online news portals covering Advertising and Marketing news?

Myhoardings · Accepted Answer

Below are the top 5 news portals covering ad, marketing and PR related news. Afaqs.com Adgully.com Exchange4Media.com Bestmediainfo.com Campaignindia.in You may also refer https://www.myhoardings.com/blog/ for seasonal industry campaign details.

Question 6

How Indian Central and state governments control that ad medium present in states?

Myhoardings · Accepted Answer

Most of the outdoor advertising media comes under state government and local municipal bodies invite tenders at regular intervals (1 year, 2 years or more ..) in lieu of license fee.

Question 7

Name Top 5 outdoor advertising companies in India.

Myhoardings · Accepted Answer

Top 5 OOH ad agencies include MullenLowe Lintas, HAVAS Worldwide, Publicis, Laqshya group and Bright outdoors.

Question 8

What are the challenges faced by OOH and DOOH media owners in India?

Myhoardings · Accepted Answer

Presence of lots of illegal media due to corruption and political influence is a constant threat to business run by legitimate media people in India.

Question 9

What is the size of Indian advertising industry?

Myhoardings · Accepted Answer

By the end of 2019, the Indian ad industry was close to INR 68K crore and was expected to grow by more than 10% to reach INR 75K crore by the end of 2020 (Figures before COVID-19 pandemic).

Question 10

What are main types of outdoor advertising?

Myhoardings · Accepted Answer

Main outdoor advertising formats include -

OOH Hoardings.
Unipoles.
Transit media like Bus, Train, Car Ads, Auto branding etc.

Question 11

Is Print media on the death bed when we compare it to growing Digital media?

Myhoardings · Accepted Answer

Is Print media on the death bed when we compare it to growing Digital media?

Question 12

Which sectors are the top spenders when it comes to “Out of home advertising” in India?

Myhoardings · Accepted Answer

Organized retail being the leader in OOH ad spends is followed by Real estate, Jewelers and Hospitals.

Question 13

Which are the Top 5 online news portals covering Advertising and Marketing news?

Myhoardings · Accepted Answer

Below are the top 5 news portals covering ad, marketing and PR related news. Afaqs.com Adgully.com Exchange4Media.com Bestmediainfo.com Campaignindia.in You may also refer https://www.myhoardings.com/blog/ for seasonal industry campaign details.

Question 14

How Indian Central and state governments control that ad medium present in states?

Myhoardings · Accepted Answer

Most of the outdoor advertising media comes under state government and local municipal bodies invite tenders at regular intervals (1 year, 2 years or more ..) in lieu of license fee.

Question 15

Name Top 5 outdoor advertising companies in India.

Myhoardings · Accepted Answer

Top 5 OOH ad agencies include MullenLowe Lintas, HAVAS Worldwide, Publicis, Laqshya group and Bright outdoors.

Question 16

What are the challenges faced by OOH and DOOH media owners in India?

Myhoardings · Accepted Answer

Presence of lots of illegal media due to corruption and political influence is a constant threat to business run by legitimate media people in India.

Question 17

What is the size of Indian advertising industry?

Myhoardings · Accepted Answer

By the end of 2019, the Indian ad industry was close to INR 68K crore and was expected to grow by more than 10% to reach INR 75K crore by the end of 2020 (Figures before COVID-19 pandemic).

Question 18

What are main types of outdoor advertising?

Myhoardings · Accepted Answer

Main outdoor advertising formats include -

OOH Hoardings.
Unipoles.
Transit media like Bus, Train, Car Ads, Auto branding etc.

Question 19

Is Print media on the death bed when we compare it to growing Digital media?

Myhoardings · Accepted Answer

Is Print media on the death bed when we compare it to growing Digital media?

Question 20

Which sectors are the top spenders when it comes to “Out of home advertising” in India?

Myhoardings · Accepted Answer

Organized retail being the leader in OOH ad spends is followed by Real estate, Jewelers and Hospitals.

Question 21

Which are the Top 5 online news portals covering Advertising and Marketing news?

Myhoardings · Accepted Answer

Below are the top 5 news portals covering ad, marketing and PR related news. Afaqs.com Adgully.com Exchange4Media.com Bestmediainfo.com Campaignindia.in You may also refer https://www.myhoardings.com/blog/ for seasonal industry campaign details.

Question 22

How Indian Central and state governments control that ad medium present in states?

Myhoardings · Accepted Answer

Most of the outdoor advertising media comes under state government and local municipal bodies invite tenders at regular intervals (1 year, 2 years or more ..) in lieu of license fee.

Question 23

Name Top 5 outdoor advertising companies in India.

Myhoardings · Accepted Answer

Top 5 OOH ad agencies include MullenLowe Lintas, HAVAS Worldwide, Publicis, Laqshya group and Bright outdoors.

Question 24

What are the challenges faced by OOH and DOOH media owners in India?

Myhoardings · Accepted Answer

Presence of lots of illegal media due to corruption and political influence is a constant threat to business run by legitimate media people in India.

Question 25

What is the size of Indian advertising industry?

Myhoardings · Accepted Answer

By the end of 2019, the Indian ad industry was close to INR 68K crore and was expected to grow by more than 10% to reach INR 75K crore by the end of 2020 (Figures before COVID-19 pandemic).

Question 26

What are main types of outdoor advertising?

Myhoardings · Accepted Answer

Main outdoor advertising formats include -

OOH Hoardings.
Unipoles.
Transit media like Bus, Train, Car Ads, Auto branding etc.

Question 27

Is Print media on the death bed when we compare it to growing Digital media?

Myhoardings · Accepted Answer

Is Print media on the death bed when we compare it to growing Digital media?

Question 28

Which sectors are the top spenders when it comes to “Out of home advertising” in India?

Myhoardings · Accepted Answer

Organized retail being the leader in OOH ad spends is followed by Real estate, Jewelers and Hospitals.

Question 29

Which are the Top 5 online news portals covering Advertising and Marketing news?

Myhoardings · Accepted Answer

Below are the top 5 news portals covering ad, marketing and PR related news. Afaqs.com Adgully.com Exchange4Media.com Bestmediainfo.com Campaignindia.in You may also refer https://www.myhoardings.com/blog/ for seasonal industry campaign details.

Question 30

How Indian Central and state governments control that ad medium present in states?

Myhoardings · Accepted Answer

Most of the outdoor advertising media comes under state government and local municipal bodies invite tenders at regular intervals (1 year, 2 years or more ..) in lieu of license fee.

Question 31

Name Top 5 outdoor advertising companies in India.

Myhoardings · Accepted Answer

Top 5 OOH ad agencies include MullenLowe Lintas, HAVAS Worldwide, Publicis, Laqshya group and Bright outdoors.

Question 32

What are the challenges faced by OOH and DOOH media owners in India?

Myhoardings · Accepted Answer

Presence of lots of illegal media due to corruption and political influence is a constant threat to business run by legitimate media people in India.

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