One of the most potent ways to get your brand noticed in the most populous city in the country is through the local train service. Millions of Mumbaikers board local trains on a daily basis. The local trains in Mumbai ferry approximately around 2 million passengers on the Central, Western, and Harbor lines daily. This means that branding on the local trains of Mumbai would generate tens of thousands of brand impressions each day. This is why the Mumbai railway stations have been the favorite advertising destination for marketers and advertisers throughout the country.
Types of railway branding options:
Advertising on Mumbai railways stations can prove to be quite beneficial for your brand. Local train branding in Mumbai offers an array of advertising options that are tailor-made to suit your brand goals and needs. A few of the advertising options on Mumbai railways stations include:
- Radio announcements in trains and platforms
- Platform hoarding and banners
- Standees at the entry and exit points of major railway stations
- LED panels
- Digital screens
- Kiosks
- Distribution of product samples
- Live demonstrations of products at platforms and in trains
- Exterior train branding
- Interior panels and posters inside the train compartments
- Branding on the route maps in the trains
Since Mumbai is densely populated and is a major commercial capital of the country, Mumbai is home to almost all the big companies and corporations. This makes the city a hub of commercial activities in the country. People from all over the country flock to Mumbai to fulfill their dreams of a better life. This is the reason why one can find people from all corners of the country in the city. Therefore, indulging in a citywide advertising campaign will help you to spread the name of your brand throughout the country as well.
Advantages of Advertising on Mumbai Railway Stations:
Besides these, there are several advantages of advertising on Mumbai railway stations. A few of them are mentioned below:
- The local trains in Mumbai form the lifeline of the transportation system of the city. Millions of people avail of the train service to travel back and forth to their destinations. This makes the railway stations a high traffic region to garner the attention of thousands of people at a time. Furthermore, advertising on major railway junctions in Mumbai does promise the visibility of your brand to the passengers of long-distance trains as well. Therefore, through branding on Mumbai railway stations, you will be maximizing the frequency of brand impressions among consumers.
- The Mumbai local trains are availed by people of all classes and demographics. This means that branding on railway stations would guarantee a wide reach and a high exposure for your brand. Not only will your brand be visible to the people across the city but also to the people living in the suburbs of the city. So, by advertising on Mumbai railway stations, you will be able to attract almost the instant attention of both urban and rural passengers.
- The passengers spend a considerable duration of time in their daily commute. This gives you the scope to positively capitalize on the dwell time of people at the platforms and the trains to communicate your brand’s message. It is seen that the greater the time passengers spend in the influence of a brand, the more likely it is to for the brand to have a deep impact on the consumer’s psyche. Therefore, advertising on major railway junctions will surely instigate a fancy for your brand in the consumer’s mind, promising greater ROI.
Thus, invest in advertising on Mumbai railway stations to foster a longer-lasting image of your brand.
Advertising Options of Indian Railway Stations
| S. No. | Ad Options on Stations | Category |
|---|---|---|
| 1 | Hoardings | Outdoor |
| 2 | DOOH Screens | DOOH |
| 3 | Banners | Outdoor |
| 4 | Audio Announcements | Audio/Video |
| 5 | Train Wrap | Transit |
| 6 | Ads inside Trains | Transit |
| 7 | Stickers | Outdoor |