Advertising options on Hyderabad Airport
8 min read
Hyderabad Airport Stats –
With a monthly footfall of over 15 lakhs, Hyderabad Airport is the sixth-busiest airport in the country. The city, along with a rich heritage, has now become a major site of leading multinational companies in India. Over the past decade, the city has shaped itself to become one of the leading SEZs (Special Economic Zones). Additionally, due to the reformation of the city as an IT city, people from all corners of the country have been pouring in for better career opportunities here it makes it best advertising options on hyderabad airport.
All of these combined have made Hyderabad a well sought after city in the country. Consequently, this has also resulted in huge traffic inflow to the city. Hyderabad Airport has been seeing a steady growth since its inauguration. The airport has plans to expand its terminals to handle the gradual increasing passenger traffic.
Advertisers are not alien to the rising popularity of the city and the airport. The airport has now become a strategic site for advertising. People spend an average of 3 hours in an airport. This makes the marketers enough scope to engage the people with the brands. Furthermore, the demographics of the passengers of Hyderabad Airport shows that the airport caters mostly to the young populace of the country. Therefore, airport branding in Hyderabad will expose your brand to eager people with high purchase power.
Media options available in Hyderabad Airport for Airport Advertising:
Hyderabad Airport offers quite a few media options to help the advertisers with long term brand building. They are as follows:
- Luggage Trolley Branding,
- Mounted Signage,
- Wall Mount Signage,
- Billboards,
- Arrival Area Branding on standees, back-lit scroller, signage, etc.
- Tarmac Coach branding – interior and exterior,
- Branding in Newspapers like Economic Times, Times of India,
- Branding on the Binnacle Wrap near the baggage carousel,
- Promotional displays at the lounge area, the food court, the outside area, near the baggage claim center, etc.
- Branding on the digital screen network of the airport,
- Wall wraps,
- Internal and external branding on the panels of the aerobridges,
- In-Flight magazine branding,
- Billboards placed in the outside area and on the access road to the airport, etc.
Airport Advertising in Hyderabad has the potential to reach out to a captive audience throughout the country. With around 20 million flyers in 2019, branding in Hyderabad airport is the perfect way to kickstart your brand’s journey to optimum market recognition.
Airport Ad Media for Brand Promotion
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01
Luggage Trolley
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02
Conveyor Belt
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03
Airport Billboards
List of Advertising Options at Airport in India
| Airport Name | Media Options Available |
|---|---|
| Chennai Airport | Billboards, branding in baggage area, E-ticket |
| Mumbai Airport | Conveyor bill branding, trolleys advertising |
| Bangalore Airport | Hoardings in check in area, conveyor bill branding |
| New Delhi Airport | hoardings in check in area, conveyor bill branding, trolleys advertising |
| Kolkata Airport | Billboards, branding in baggage area, hoardings in check in area |
| Goa Airport | Branding in baggage area, hoardings in check in area, conveyor bill branding |
Airport Advertising rates in India / Cost of Airport Branding
Airport Media Type | Minimum Ad Duration | Rates / Month (* Onwards) |
Hoardings | 3 Days | ₹ 30,000 |
DOOH Screens | 1 Week | ₹ 35,000 |
Luggage Trolley | 1 Month | ₹ 900 |
Conveyor Belts | 1 Week | ₹ 1,50,000 |
Display Boards | 1 Week | ₹ 90,000 |
Tarmac Coaches | 1 Month | ₹ 1,50,000 |
FAQs for Airport Advertising in Hyderabad
The Hyderabad Airport experiences a monthly footfall of around 2.7 lakh passengers.
The Hyderabad Airport caters to the two states of Telengana and Andhra Pradesh, Hyderabad being the capital city of both. Thus, if you are looking to up your branding game to achieve maximum outreach for your brand, opt for airport advertising at the Hyderabad Airport. A branding campaign at the airport will work wonders to deepen the connection of your brand with the customers in the south-eastern region of India. The Hyderabad Airport caters to the most affluent and the consumer-centric people of the south-eastern region. If you are looking to create a strong brand image and increase the sales of the brand in the southern part of the country, airport advertising at the Hyderabad Airport is a key step in the process.
The creative format of design layout to be shared for airport branding at the Hyderabad Airport is .cdr, .ai or even .pdf.
Unless otherwise specified, the minimum time period for booking an ad space in the Hyderabad Airport is one month.
The Hyderabad Airport has quite a few media branding options for airport advertising:
1. Luggage Trolley Advertising
2. Airport digital screen advertising
3. Conveyor Belts Advertising
4. Security Tray Advertising
5. Wifi Package Advertising
6. Newspaper Sticker Advertising in the Times of India newspaper
7. Newspaper Sticker Advertising in the Economic Times newspaper
8. Advertising in the Interior of a tarmac coach
9. Advertising in the Exterior of a tarmac coach
10. Advertising in the Domestic Area of the airport
11. Advertising in the Security Hold Area of the airport
12. Advertising in the Parking Area
13. Lounge Area Advertising
14. Advertising in the outside area of the airport.”
The rate of the airport digital screen advertising is 1250000 INR per month per digital screen at the Hyderabad Airport.
The airport digital screen advertising at the Hyderabad Airport includes FIDS (Flight Information Display Service), ad spaces on the video walls, MA TV (Mother Antenna Television), etc.
Advertising in the parking area at the Hyderabad Airport includes backlit signage placed near the food court, plaza premium lounge, and on the myriad double-sided pole kiosks placed in the parking area of the airport.
” The dimensions of the branding options available in the parking area of the Hyderabad Airport are:
1. 16 ft x 4 ft for the backlit signage; and
2. 2 ft x 3 ft for the pole kiosks.”
In the domestic area of the airport, advertisements can be placed on the wall mount, digital screens, and the Media Square as advertising in the domestic baggage claim and a domestic security hold area.
If you wish to advertise your brand through a video ad in the Security Hold Area of the Hyderabad Airport, the digital screens will play the ad every 60 seconds. Thus, the ad can play 1200 times at the airport.
What is the size of the digital screens placed in the security hold area of the Hyderabad Airport?
The size of the digital screens placed in the security area of the Hyderabad Airport is 7 ft by 8 ft.
Yes, the Hyderabad Airport has an international terminal too (otherwise known as the Rajiv Gandhi International Airport) with flight services connecting the city to other global cities like Dubai, Doha, Oman, etc.
The international terminal of the Hyderabad Airport has around 50 immigration counters for airport branding.
Yes, the check-in kiosks at the international terminal of the Hyderabad Airport does offer advertising opportunities for brands. There are around 100 check-in desks along with 20 kiosks for self-check in at the airport.
As per the government rules, you are required to pay an additional 18% GST on the charges of the various media branding options should you choose to have an airport advertising campaign at the Hyderabad Airport.
Yes, our experts will assist you in designing an effective airport branding campaign at the Hyderabad Airport that is sure to make the maximum heads turn.
For getting a detailed quotation of the rates of the various media branding options at the Hyderabad Airport, write to us at business@myhoardings.com or call us at (+91) 99538 47639.
In the Hyderabad Airport, the advertisement of a single brand can get around 5 lakh impressions/ views. The impression/ view count is bound to change when ad space is booked by several brands.
An ad space can be booked by 3 brands in the Hyderabad Airport.
Yes, through the media option ‘Banner Display Through Roadblock’, the users can view a video ad of your brand for 5-10 long seconds after they login to the free wifi service of the Hyderabad Airport.
The passengers flying in and out of the Hyderabad Airport mainly comprise people from the middle and upper-middle class. The passenger profile of the Hyderabad Airport belongs to the employees of the IT industry, from public sector units, the working personnel from the small marketing enterprises, entrepreneurs, corporate and MNC employees, tourists, and academicians.
The Hyderabad Airport offers a total number of 6 ad slots in the Security Hold Area for your video ad.
For an airport advertising campaign to be up and functional in the Hyderabad Airport, it takes approximately 3 weeks of time.
For information on the printing and mounting charges applicable for airport branding at the Hyderabad Airport, if applicable, talk to us directly at (+91) 99538 47639.
