Q: What is Rural advertising in India?

Rural advertisement consist of various brand promotional activities carried out by companies in order to enhance brand awareness and visibility in Indian villages among rural audience.

Q: What are different types of outdoor media used to target rural audience for branding?

OOH media options like Mobile van advertising , Kiosk Advertising, Hoardings and Wall painting are used to target rural markets and audience in India.

Q: What are the various problems brands face in rural marketing?

Despite a long growth story, challenges remain in rural marketing sector in India. Data shows that number of people under the poverty line has not reduced at the planned and expected rates. Along with that, lack of better transport infrastructure, multiple languages and dialects, low income per capita and seasonal low demand clouts rural markets with clouds of uncertainty in India.

Q: Do MyHoardings manage the promoters involved in rural marketing?

Yes. As an established rural branding agency in India, MyHoardings help brands to provide end to end services in rural marketing sector in India. We also provide experienced and influential promoters for interactions with villagers who can be beneficial for brands in Kiosk branding and roadshow advertising campaigns in India.

Q: Have MyHoardings done any rural advertising campaigns in India?

Yes. MyHoardings is growing rural advertising agency in India and multiple brands have chosen to collaborate with MyHoardings to execute their rural branding campaigns in Indian villages.

Question 1

What is Rural advertising in India?

Myhoardings · Accepted Answer

Rural advertisement consist of various brand promotional activities carried out by companies in order to enhance brand awareness and visibility in Indian villages among rural audience.

Question 2

What are different types of outdoor media used to target rural audience for branding?

Myhoardings · Accepted Answer

OOH media options like Mobile van advertising, Kiosk Advertising, Hoardings and Wall painting are used to target rural markets and audience in India.

Question 3

What are the features of rural marketing in India?

Myhoardings · Accepted Answer

Rural markets in India, unlike their counterparts in urban  areas are highly difficult to predict, and have specific characteristics and behavior. Financially, the rural population of India is mostly mix of low and medium level varying irregular income and flow of farm income may vary as per the monsoon season.

Question 4

What is rural brand promotion in India?

Myhoardings · Accepted Answer

Rural promotion or brand activation in Indian villages primarily include set of various activities to boost particular brands visibility and awareness in remote village areas in a given geographical location.

Question 5

Over years, how are Indian villages doing on average spending?

Myhoardings · Accepted Answer

In India's growth story of being a developing nation, villages have played an important role. Overall rural development efforts has reached villages as well and same can be seen in data of average rural household spending. Growing purchase power definitely attract brands to grow their footprints in Indian rural areas.

Question 6

How MyHoardings (Jugnoo Media) can help brands make their reach to rural audience?

Myhoardings · Accepted Answer

MyHoardings have capability and expertise to help brands build their rural marketing strategy. With vast experience in brand promotion in rural areas of India, MyHoardings can provide planning expertise and hassle free campaign execution of ad plans and branding in every corner of India.

Question 7

What are the various problems brands face in rural marketing?

Myhoardings · Accepted Answer

Despite a long growth story, challenges remain in rural marketing sector in India. Data shows that number of people under the poverty line has not reduced at the planned and expected rates. Along with that, lack of better transport infrastructure, multiple languages and dialects, low income per capita and seasonal low demand clouts rural markets with clouds of uncertainty in India.

Question 8

How do you measure performance of rural marketing?

Myhoardings · Accepted Answer

Since India rural markets remain uncertain when compared to urban counterparts, performance measurement also remain a challenging task in limited time periods. As far as Rural marketing is concerned, sustained presence in market is the key to perform in Indian villages and performance can only be verified with sales data in hand for ample period.

Question 9

Do MyHoardings manage the promoters involved in rural marketing?

Myhoardings · Accepted Answer

Yes. As an established rural branding agency in India, MyHoardings help brands to provide end to end services in rural marketing sector in India. We also provide experienced and influential promoters for interactions with villagers who can be beneficial for brands in Kiosk branding and roadshow advertising campaigns in India.

Question 10

Have MyHoardings done any rural advertising campaigns in India?

Myhoardings · Accepted Answer

Yes. MyHoardings is growing rural advertising agency in India and multiple brands have chosen to collaborate with MyHoardings to execute their rural branding campaigns in Indian villages.

Question 11

What are various ways a product can be advertised in Indian villages?

Myhoardings · Accepted Answer

Products and services can be promoted with static ads like OOH hoardings, wall painting or interactive advertising mode involving promoters using mobile Kiosks or roadshow advertisement.

Question 12

What is Wall paint advertising in India?

Myhoardings · Accepted Answer

Wall painting is traditional, popular and impact creating mode of advertisement in rural Indian. Brand promotion in Villages with Wall painting include painting client creatives on available large walls in rural areas of India.

Question 13

What is Wall wrap advertising?

Myhoardings · Accepted Answer

Wall wraps are usually considered as advanced version of wall painting, include large size flex or vinyl stickers pasted on road walls and retail areas in India. Wall wrap is an very economical and cost effective mode of outdoor advertisement and branding in India, especially in rural areas.

Question 14

How can rural advertising agency like MyHoardings help to increase brand sales in India?

Myhoardings · Accepted Answer

Growth story of Indian rural markets in past few decades is a well-known. Will rise in rural economy, increasingly more and more brands plan to increase their presence in Indian villages in order to increase company footprint and enhanced sales.

Question 15

What is roadshow advertising targeting Indian villages in India?

Myhoardings · Accepted Answer

Roadshow advertising is used to promote a particular company products and services by displaying same on vehicles and carrying vehicle in busy rural areas of India. Usually promoters also accompany the roadshows in order to explain the product details or plans to the rural audience.

Question 16

How rural marketing is different from urban advertising?

Myhoardings · Accepted Answer

Rural advertisement activities vary highly when compared to urban marketing which need separate planning and crafting different messages for different audience groups. Rural advertising is also dependent on the cultural, geographical and social formats of living.

Question 17

What is Outdoor Advertising in India?

Myhoardings · Accepted Answer

All forms of advertising which is carried out outdoors, eg. Outdoor Hoardings, outdoor billboards, various Transit media advertising like Bus Branding, Train advertising, Car branding, Pole kiosk advertising, Gantry Ads etc. comes under category of “Outdoor Advertising”.

Question 18

What is the main form of OOH Advertising in India?

Myhoardings · Accepted Answer

Outdoor Hoardings in India are considered as Traditional form of Advertising which is highly relevant in today’s times as well. Other options of outdoor advertisement in India are Transit Media, Tech Park Ads, and Bus Shelters etc.

Question 19

What are Hoardings?

Myhoardings · Accepted Answer

Hoardings are big size display boards which you often see on the roadside. Hoardings provide ad spaces to advertisers to showcase their products and services and are usually owned by Private players, Government Municipal bodies, various corporates etc.

Question 20

Are all the roadside Hoardings are legal?

Myhoardings · Accepted Answer

No. There are many illegal Hoardings that have come up in Indian cities. Government Municipal corporations continuously work to address the menace of illegal Hoardings in order to safeguard the interests of genuine media owners who pays legitimate taxes to the government.

Question 21

What are the parameters that decide rentals of outdoor Billboards / Hoardings?

Myhoardings · Accepted Answer

Prices of hoardings in India are decided by location, size, lit/non-lit, number of footfalls in vicinity or the traffic etc.

Question 22

How can I book Hoardings online in India?

Myhoardings · Accepted Answer

MyHoardings.com is a platform that gives you the facility to check the prices of the Hoardings in India, location of the Hoardings, the size and the type of Billboard before booking them online. Please contact us at + 91 9953-847639 to check the availability of the India Hoardings you have selected.

Question 23

How do we know whether a particular Hoarding is available in India for the tenure I am looking out?

Myhoardings · Accepted Answer

MyHoardings.com will provide you campaign start and end date images. We also provide paid monitoring service in case client need continuous monitoring of the Outdoor Media on display.

Question 24

How much does it cost to advertise on hoardings in India?

Myhoardings · Accepted Answer

Average cost of advertising on Hoardings depends on many parameters like, the locality of the Hoardings, Size of the Billboard, whether it is Lit or Non-Lit, the time of year when the ad has to be placed. Usually rates are high during festive season when various brands have more marketing budget to improve their sales figures.

Question 25

What is the minimum period for which a hoarding can be booked?

Myhoardings · Accepted Answer

It again depends on various factors. Usually average size Hoardings are booked for a normal period of one month however there are Billboard sites which are located on very premium locations and come up with a very huge amount for advertising, are also available to be booked for single one day, weekly etc.

Question 26

What is different between Lit and Non-Lit billboards / hoardings in India?

Myhoardings · Accepted Answer

Lit hoardings are the ones which are illuminated by electricity during late evening and night hours so that they are visible to people who you see them during night as well. Non-Lit hoardings on the other hand are the ones which have good visibility only during the day, but don’t provide much impact during the night it in absence of electricity.

Question 27

What is the difference between Front Lit and Backlit hoardings?

Myhoardings · Accepted Answer

Front Lit Hoardings are illuminated using bulbs/LED that are placed in front of the Billboard and flashes light on the Hoarding, However in case of backlit Hoardings the source of light is behind the Hoarding rather than in front.

Question 28

What are the costs involved in a booking of India Outdoor Hoardings advertisement space? Are the prices mentioned above final?

Myhoardings · Accepted Answer

Total rental comprises of Rental + Printing + Mounting + Taxes (Monitoring Extra). The rentals for hoarding in India are subject to changes depending on various factors. We encourage you to contact MyHoardings at +91 995384-7639 or drop us an email at business [at] myhoardings.com to confirm final rates.

Question 29

Who will take care of printing and mounting of creative that will be installed on the hoardings?

Myhoardings · Accepted Answer

MyHoardings.com will be happy to be your End-to-End advertisement partner in India .We take care from designing to printing to mounting of billboards. For complete services, we want to ensure your ad campaign goes live without any glitches and provide you the maximum ROI for your investments on marketing.

Question 30

What is the minimum quantity to be ordered if we want to book billboards in India for advertising our brand?

Myhoardings · Accepted Answer

Usually a single Hoarding can also be booked for advertising purposes.

Question 31

What happens in case the Billboard gets damaged due to natural phenomena like Rain, Thunderstorm or Floods? Who has to bear the damage?

Myhoardings · Accepted Answer

In case of natural disasters when the ad on display Hoardings get damaged, Client have to bear printing and mounting charges and “Advertisement” can be displayed for the booked space until rental period ends, without any issues.

Question 32

Can we change the creative during the campaign is live?

Myhoardings · Accepted Answer

Yes. The ad creative can be changed while the campaign is live. However printing and mounting charges has to be additionally borne by the client for the same. Minimum campaign duration in such cases is 1 month.

Question 33

Can outdoor advertising agency in India like MyHoardings offer discounts for long term advertising campaigns?

Myhoardings · Accepted Answer

Yes. You may ask MyHoardings.com representative for offers in case the Hoarding campaign in India is more than 3 months.

Question 34

How do I know which advertisement media is suited best for my brand promotion in various Indian states?

Myhoardings · Accepted Answer

MyHoardings provide end to end brand promotion services in India ranging from Target audience identification to Media planning, Media Buying and Media selection to campaign execution and monitoring services to report submission.

Question 35

What is the size of Indian advertising industry?

Myhoardings · Accepted Answer

By the end of 2019, the Indian ad industry was close to INR 68K crore and was expected to grow by more than 10% to reach INR 75K crore by the end of 2020 (Figures before COVID-19 pandemic).

Question 36

What are main types of outdoor advertising?

Myhoardings · Accepted Answer

Main outdoor advertising formats include -

OOH Hoardings.
Unipoles.
Transit media like Bus, Train, Car Ads, Auto branding etc.

Question 37

Is Print media on the death bed when we compare it to growing Digital media?

Myhoardings · Accepted Answer

Is Print media on the death bed when we compare it to growing Digital media?

Question 38

Which sectors are the top spenders when it comes to “Out of home advertising” in India?

Myhoardings · Accepted Answer

Organized retail being the leader in OOH ad spends is followed by Real estate, Jewelers and Hospitals.

Question 39

Which are the Top 5 online news portals covering Advertising and Marketing news?

Myhoardings · Accepted Answer

Below are the top 5 news portals covering ad, marketing and PR related news. Afaqs.com Adgully.com Exchange4Media.com Bestmediainfo.com Campaignindia.in You may also refer https://www.myhoardings.com/blog/ for seasonal industry campaign details.

Question 40

How Indian Central and state governments control that ad medium present in states?

Myhoardings · Accepted Answer

Most of the outdoor advertising media comes under state government and local municipal bodies invite tenders at regular intervals (1 year, 2 years or more ..) in lieu of license fee.

Question 41

Name Top 5 outdoor advertising companies in India.

Myhoardings · Accepted Answer

Top 5 OOH ad agencies include MullenLowe Lintas, HAVAS Worldwide, Publicis, Laqshya group and Bright outdoors.

Question 42

What are the challenges faced by OOH and DOOH media owners in India?

Myhoardings · Accepted Answer

Presence of lots of illegal media due to corruption and political influence is a constant threat to business run by legitimate media people in India.

Question 43

What is the size of Indian advertising industry?

Myhoardings · Accepted Answer

By the end of 2019, the Indian ad industry was close to INR 68K crore and was expected to grow by more than 10% to reach INR 75K crore by the end of 2020 (Figures before COVID-19 pandemic).

Question 44

What are main types of outdoor advertising?

Myhoardings · Accepted Answer

Main outdoor advertising formats include -

OOH Hoardings.
Unipoles.
Transit media like Bus, Train, Car Ads, Auto branding etc.

Question 45

Is Print media on the death bed when we compare it to growing Digital media?

Myhoardings · Accepted Answer

Is Print media on the death bed when we compare it to growing Digital media?

Question 46

Which sectors are the top spenders when it comes to “Out of home advertising” in India?

Myhoardings · Accepted Answer

Organized retail being the leader in OOH ad spends is followed by Real estate, Jewelers and Hospitals.

Question 47

Which are the Top 5 online news portals covering Advertising and Marketing news?

Myhoardings · Accepted Answer

Below are the top 5 news portals covering ad, marketing and PR related news. Afaqs.com Adgully.com Exchange4Media.com Bestmediainfo.com Campaignindia.in You may also refer https://www.myhoardings.com/blog/ for seasonal industry campaign details.

Question 48

How Indian Central and state governments control that ad medium present in states?

Myhoardings · Accepted Answer

Most of the outdoor advertising media comes under state government and local municipal bodies invite tenders at regular intervals (1 year, 2 years or more ..) in lieu of license fee.

Question 49

Name Top 5 outdoor advertising companies in India.

Myhoardings · Accepted Answer

Top 5 OOH ad agencies include MullenLowe Lintas, HAVAS Worldwide, Publicis, Laqshya group and Bright outdoors.

Question 50

What are the challenges faced by OOH and DOOH media owners in India?

Myhoardings · Accepted Answer

Presence of lots of illegal media due to corruption and political influence is a constant threat to business run by legitimate media people in India.

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