If you are looking for highly localized advertising in Hyderabad at affordable rates, then auto branding is ideal for you. An autorickshaw or auto is a preferred mode of transport in most Indian cities for their low cost and quick arrival at destinations. Hyderabad is no exception and you can find them all over the twin cities. They make excellent platforms for product promotion.
Understanding Auto advertising in Hyderabad
Auto branding refers to using these three-wheeled vehicles for promoting a brand. It is mostly the passenger autos that are preferred for branding. They offer a lot of space for displaying advertisements. These vehicles are continuously on the road and this offers excellent visibility for a brand. Hyderabad has many areas that are not serviced by buses where autos are the preferred mode of transport.
Auto branding can be done in two ways. Companies can use the complete hood of the vehicle for advertising their products. These hoods can be fixed easily. Advertising companies print the ad message on the hoods and attach them to the vehicles for a selected period. Advertising companies also use stickers for product display. These are attached to the back of the vehicles are cost lesser.
Benefits Of Auto advertising in Hyderabad
Localized Promotion
Autos are attached to auto stands and they usually ply extensively inside the areas near their stands. They have access to all the residential areas where other modes of public transport don’t reach. Businesses that depend on local clientele will find auto branding most effective. Advertising on autos is affordable even for small businesses catering to a small area. Auto branding can be done even for short periods.
Excellent Visibility
Advertising on autorickshaws offers excellent visibility. Most other forms of advertisements are seen in busy and crowded areas. Hoardings are seen only on main thoroughfares and not in residential areas. As autos reach even the remotest residential areas in Hyderabad, even those who don’t venture out of their homes will see the ads on these vehicles. You are taking your ad to the consumers’ doorstep.
Affordability
An important feature of advertisements on autos is their affordability. Even local businesses can display their ads on these vehicles at a very nominal cost. The number of vehicles and the period for which the branding is done can be selected to suit their financial capabilities. Local businesses can choose vehicles attached to stands near their premises to get exposure in that locality.
More Value for Money
This is a specialty that you don’t find in any other form of advertisement. The minimum period for auto advertising is one month. Even if you have paid for one month only, the hood stays on the vehicle till it is used for another advertisement. The same is the case with stickers too. These ads usually remain on the vehicle for longer than you have paid for.
To Sum Up
Auto branding is an affordable way to promote your products in Hyderabad. This is the best method for getting immediate results and allows you to concentrate in small areas.
Auto Rickshaw Advertising rates in India
| City Name | Media Options | Rates (Starting) / Auto |
|---|---|---|
| Delhi | Auto Back Panel, Auto Hood | INR 480 |
| Mumbai | Auto Back Panel | INR 200 |
| Bangalore | Auto Back Panel, Auto Hood | INR 550 |
| Chennai | Auto Back Panel | INR 230 |
| Hyderabad | Auto Back Panel, Auto Hood | INR 650 |