Bata opts for “Non AC BMTC Bus branding” in School Opening Season
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Bata opts for “Non AC BMTC Bus branding” in Bengaluru for School Opening Season
Bus Branding is quite cost effective method of marketing, from small scale industries to medium scale industries, many businesses opt for bus branding as it is one of the easiest and cheapest way to reach the common man who travel every day by buses. BMTC AC and Non AC buses allow for the internal and external display of ads. BMTC being the state body, is the only public bus transporter in Bangalore that serves across Bangalore. It is the first choice of many office goers so any advertisement displayed on the exterior or the interior of the bus is not going to be easily forgetful and is sure to go unnoticed.
In recent campaigns many brands like Bata used Non AC Bus Branding as their go to marketing tool.
Bata back to school collection was recently executed in Bengaluru on Non AC BMTC buses. Bata is one of the oldest shoe retailers of India and it is a name that needs no introduction. It claims to serve one million customers globally each day. Bata back to school collection is one of the best sellers of Bata, and it marks the highest sales with the start of the new session in schools all over India.
Contact MyHoardings for “BMTC Bus Back Panel” advertising in Bengaluru.
FAQ’s for Industry News (Advertising & Marketing) –
By the end of 2019, the Indian ad industry was close to INR 68K crore and was expected to grow by more than 10% to reach INR 75K crore by the end of 2020 (Figures before COVID-19 pandemic).
Main outdoor advertising formats include –
- OOH Hoardings.
- Unipoles.
- Transit media like Bus, Train, Car Ads, Auto branding etc.
Is Print media on the death bed when we compare it to growing Digital media?
Organized retail being the leader in OOH ad spends is followed by Real estate, Jewelers and Hospitals.
Below are the top 5 news portals covering ad, marketing and PR related news.
Afaqs.com
Adgully.com
Exchange4Media.com
Bestmediainfo.com
Campaignindia.in
You may also refer https://www.myhoardings.com/blog/ for seasonal industry campaign details.
Most of the outdoor advertising media comes under state government and local municipal bodies invite tenders at regular intervals (1 year, 2 years or more ..) in lieu of license fee.
Top 5 OOH ad agencies include MullenLowe Lintas, HAVAS Worldwide, Publicis, Laqshya group and Bright outdoors.
Presence of lots of illegal media due to corruption and political influence is a constant threat to business run by legitimate media people in India.
