Bingo! Tedhe Medhe, known for its bold flavors and quirky branding, made a memorable impact at Maha Kumbh 2025 with its exciting ‘Bhaukaal Lok’ campaign. This immersive initiative brought Uttar Pradesh’s vibrant street food culture to life, offering festival-goers a unique mix of flavors, entertainment, and interactive experiences.
Bingo is Bringing the Streets of UP to Maha Kumbh
The ‘Bhaukaal Lok’ setup was designed to be a hub of excitement, drawing inspiration from UP’s famous chaat stalls and lively markets. The goal was to blend Bingo!’s snackable fun with the region’s authentic flavors, creating an experience that felt both familiar and thrilling.
A Flavor-Packed Adventure by Bingo
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Tedhe Medhe Chaat Counter – A fusion of traditional UP street food and Bingo!’s crunchy snacks, this stall allowed visitors to mix and match Bingo! Tedhe Medhe flavors with local chaat ingredients. Spicy, tangy, and crispy combinations made for a delicious and fun snacking experience.
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Social Media Hotspot – The campaign featured photo booths with funky desi props, including gamchhas, sunglasses, and witty UP-style slang, encouraging visitors to click and share. By using #BhaukaalLok, attendees helped amplify the campaign’s reach across social media platforms.
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Bingo! Bawaal Dhun – The energy was taken up a notch with live music and an exclusive anthem, ‘Bawaal Dhun’, performed by the Tedhe Medhe crew. Visitors danced, cheered, and soaked in the festive atmosphere, making it an unforgettable experience.
Fusing Culture with Modern-Day Fun
Tedhe Medhe’s ‘Bhaukaal Lok’ wasn’t just about snacks—it was about celebrating local traditions in a way that felt fresh, relatable, and exciting. The campaign successfully combined food, music, and digital engagement, making it one of the standout experiences at Maha Kumbh 2025.
By tapping into Uttar Pradesh’s love for bold flavors and energetic street culture, Bingo! created a campaign that went beyond advertising—it became a cultural experience. With ‘Bhaukaal Lok,’ Bingo! Tedhe Medhe proved once again that it’s more than just a snack—it’s a flavor-packed adventure.
