As the festive season approaches, FMCG brands are gearing up with renewed creativity and innovative campaigns to capture the hearts...
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Indian Media Industry Faces Rising Layoffs: A 15% Increase in Job Losses Since Last Year The Indian Media Industry Faces...
Nike's New Campaign Redefines Winning Beyond Participation in the Paralympics Nike, a global leader in sportswear, and Nike's New Campaign has...
Types of In-Shop Branding in India In-shop branding is a vital aspect of retail marketing, providing businesses with the opportunity...
Transit advertising, the practice of placing ads in or on modes of public transportation and within transit stations, has long...
In the highly competitive landscape of today’s marketplace, brand consistency stands as a cornerstone of customer loyalty. A consistent brand...
What is Media Planning and Why is it Important? In the ever-evolving world of advertising, media planning stands as a...