Q: What is the main form of OOH Advertising in India?

Outdoor Hoardings in India are considered as Traditional form of Advertising which is highly relevant in today’s times as well. Other options of outdoor advertisement in India are Transit Media, Tech Park Ads, and Bus Shelters etc.

Q: What are the parameters that decide rentals of outdoor Billboards / Hoardings?

Prices of hoardings in India are decided by location, size, lit/non-lit, number of footfalls in vicinity or the traffic etc.

Q: How much does it cost to advertise on hoardings in India?

Average cost of advertising on Hoardings depends on many parameters like, the locality of the Hoardings, Size of the Billboard, whether it is Lit or Non-Lit, the time of year when the ad has to be placed. Usually rates are high during festive season when various brands have more marketing budget to improve their sales figures.

Q: What is the minimum period for which a hoarding can be booked?

It again depends on various factors. Usually average size Hoardings are booked for a normal period of one month however there are Billboard sites which are located on very premium locations and come up with a very huge amount for advertising, are also available to be booked for single one day, weekly etc.

Q: What is different between Lit and Non-Lit billboards / hoardings in India?

Lit hoardings are the ones which are illuminated by electricity during late evening and night hours so that they are visible to people who you see them during night as well. Non-Lit hoardings on the other hand are the ones which have good visibility only during the day, but don’t provide much impact during the night it in absence of electricity.

Question 1

What is Outdoor Advertising in India?

Myhoardings · Accepted Answer

All forms of advertising which is carried out outdoors, eg. Outdoor Hoardings, outdoor billboards, various Transit media advertising like Bus Branding, Train advertising, Car branding, Pole kiosk advertising, Gantry Ads etc. comes under category of “Outdoor Advertising”.

Question 2

What is the main form of OOH Advertising in India?

Myhoardings · Accepted Answer

Outdoor Hoardings in India are considered as Traditional form of Advertising which is highly relevant in today’s times as well. Other options of outdoor advertisement in India are Transit Media, Tech Park Ads, and Bus Shelters etc.

Question 3

What are Hoardings?

Myhoardings · Accepted Answer

Hoardings are big size display boards which you often see on the roadside. Hoardings provide ad spaces to advertisers to showcase their products and services and are usually owned by Private players, Government Municipal bodies, various corporates etc.

Question 4

Are all the roadside Hoardings are legal?

Myhoardings · Accepted Answer

No. There are many illegal Hoardings that have come up in Indian cities. Government Municipal corporations continuously work to address the menace of illegal Hoardings in order to safeguard the interests of genuine media owners who pays legitimate taxes to the government.

Question 5

What are the parameters that decide rentals of outdoor Billboards / Hoardings?

Myhoardings · Accepted Answer

Prices of hoardings in India are decided by location, size, lit/non-lit, number of footfalls in vicinity or the traffic etc.

Question 6

How can I book Hoardings online in India?

Myhoardings · Accepted Answer

MyHoardings.com is a platform that gives you the facility to check the prices of the Hoardings in India, location of the Hoardings, the size and the type of Billboard before booking them online. Please contact us at + 91 9953-847639 to check the availability of the India Hoardings you have selected.

Question 7

How do we know whether a particular Hoarding is available in India for the tenure I am looking out?

Myhoardings · Accepted Answer

MyHoardings.com will provide you campaign start and end date images. We also provide paid monitoring service in case client need continuous monitoring of the Outdoor Media on display.

Question 8

How much does it cost to advertise on hoardings in India?

Myhoardings · Accepted Answer

Average cost of advertising on Hoardings depends on many parameters like, the locality of the Hoardings, Size of the Billboard, whether it is Lit or Non-Lit, the time of year when the ad has to be placed. Usually rates are high during festive season when various brands have more marketing budget to improve their sales figures.

Question 9

What is the minimum period for which a hoarding can be booked?

Myhoardings · Accepted Answer

It again depends on various factors. Usually average size Hoardings are booked for a normal period of one month however there are Billboard sites which are located on very premium locations and come up with a very huge amount for advertising, are also available to be booked for single one day, weekly etc.

Question 10

What is different between Lit and Non-Lit billboards / hoardings in India?

Myhoardings · Accepted Answer

Lit hoardings are the ones which are illuminated by electricity during late evening and night hours so that they are visible to people who you see them during night as well. Non-Lit hoardings on the other hand are the ones which have good visibility only during the day, but don’t provide much impact during the night it in absence of electricity.

Question 11

What is the difference between Front Lit and Backlit hoardings?

Myhoardings · Accepted Answer

Front Lit Hoardings are illuminated using bulbs/LED that are placed in front of the Billboard and flashes light on the Hoarding, However in case of backlit Hoardings the source of light is behind the Hoarding rather than in front.

Question 12

What are the costs involved in a booking of India Outdoor Hoardings advertisement space? Are the prices mentioned above final?

Myhoardings · Accepted Answer

Total rental comprises of Rental + Printing + Mounting + Taxes (Monitoring Extra). The rentals for hoarding in India are subject to changes depending on various factors. We encourage you to contact MyHoardings at +91 995384-7639 or drop us an email at business [at] myhoardings.com to confirm final rates.

Question 13

Who will take care of printing and mounting of creative that will be installed on the hoardings?

Myhoardings · Accepted Answer

MyHoardings.com will be happy to be your End-to-End advertisement partner in India .We take care from designing to printing to mounting of billboards. For complete services, we want to ensure your ad campaign goes live without any glitches and provide you the maximum ROI for your investments on marketing.

Question 14

What is the minimum quantity to be ordered if we want to book billboards in India for advertising our brand?

Myhoardings · Accepted Answer

Usually a single Hoarding can also be booked for advertising purposes.

Question 15

What happens in case the Billboard gets damaged due to natural phenomena like Rain, Thunderstorm or Floods? Who has to bear the damage?

Myhoardings · Accepted Answer

In case of natural disasters when the ad on display Hoardings get damaged, Client have to bear printing and mounting charges and “Advertisement” can be displayed for the booked space until rental period ends, without any issues.

Question 16

Can we change the creative during the campaign is live?

Myhoardings · Accepted Answer

Yes. The ad creative can be changed while the campaign is live. However printing and mounting charges has to be additionally borne by the client for the same. Minimum campaign duration in such cases is 1 month.

Question 17

Can outdoor advertising agency in India like MyHoardings offer discounts for long term advertising campaigns?

Myhoardings · Accepted Answer

Yes. You may ask MyHoardings.com representative for offers in case the Hoarding campaign in India is more than 3 months.

Question 18

How do I know which advertisement media is suited best for my brand promotion in various Indian states?

Myhoardings · Accepted Answer

MyHoardings provide end to end brand promotion services in India ranging from Target audience identification to Media planning, Media Buying and Media selection to campaign execution and monitoring services to report submission.

Question 19

What is the passenger traffic handled by the Madurai Airport on an average basis per month?

Indrajeet Pal · Accepted Answer

The passenger traffic experienced by the Madurai airport on an average is around 8.5 lakh people per month.

Question 20

What are the different media options available for airport branding in the Madurai Airport?

Indrajeet Pal · Accepted Answer

The various media branding options available for airport advertising at the Madurai Airport are:
1. Airport Baggage Trolley Advertising
2. Airport digital screen advertising
3. Conveyor Belts Advertising
4. Security Tray Advertising
5. Wifi Package Advertising
6. Newspaper Sticker Advertising in the Times of India newspaper
7. Newspaper Sticker Advertising in the Economic Times newspaper
8. Advertising in the Interior of a tarmac coach
9. Advertising in the Exterior of a tarmac coach
10. Advertising in the waiting/ lounge area of the airport
11. Advertising in the Security Area Hold of the airport
12. Advertising in the outside area of the airport
13. Advertising in the arrival area; and
14. Advertising in the departure area of the Madurai Airport."

Question 21

What are the available options for airport advertising in the lounge area of the Madurai Airport?

Indrajeet Pal · Accepted Answer

The available options for airport advertising in the lounge area of the Madurai Airport are:
1. Digital Vertical Standees
2. Tabletop Display
3. LCD with Sponsored Content
4. Mobile/ laptop charging stations, etc."

Question 22

How many flights are catered to by the Madurai Airport on a monthly basis?

Indrajeet Pal · Accepted Answer

The average number of flights which fly in and out of the Madurai Airport are 9600 per month.

Question 23

What is the rate of advertising on the digital illuminated screen in the lounge of the Madurai Airport?

Indrajeet Pal · Accepted Answer

The lounge of the Madurai Airport has a provision of Airport digital screen advertising. The rates of advertising on one such screen is 31000 INR per screen per month.

Question 24

What are the rates of the other media branding options in the Madurai Airport for airport advertising?

Indrajeet Pal · Accepted Answer

To know about the rates of the other media branding options in the Madurai Airport for airport advertising, get in touch with us by calling us at (+91) 99538 47639 or by writing to us at business@myhoardings.com.

Question 25

Is there a lounge in the Madurai Airport?

Indrajeet Pal · Accepted Answer

Yes, there is a lounge facility for the flyers in the Madurai Airport.

Question 26

Is the Madurai Airport an international one?

Indrajeet Pal · Accepted Answer

Yes, the Madurai Airport does have an international terminal. Besides connecting the city to the other major Indian cities, the airport is also connected to a few other international cities too like Colombo, Dubai, Singapore, etc.

Question 27

Are there other charges involved in the interior branding of the tarmac coaches in the Madurai Airport?

Indrajeet Pal · Accepted Answer

Yes, there is an additional printing and mounting charge in the interior branding of the tarmac coaches in the Madurai Airport which is not included in the rate chart of this media branding option.

Question 28

What are the branding options available in the interior of the tarmac coaches in the Madurai Airport?

Indrajeet Pal · Accepted Answer

"The branding options available in the interior of the tarmac coaches in the Madurai Airport for airport branding are:
1. 25-30 grab handles; and
2. 8 static panels. "

Question 29

How can I advertise my brand on the exterior of the tarmac coaches in the Madurai Airport?

Indrajeet Pal · Accepted Answer

The advertisement of your brand can be wrapped on both the sides of the tarmac coaches including even the windows of the coaches. The advertisement will be in full dispalay for the entire duration of its operation which is 18 hours.

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