Q: What is the main form of OOH Advertising in India?

Outdoor Hoardings in India are considered as Traditional form of Advertising which is highly relevant in today’s times as well. Other options of outdoor advertisement in India are Transit Media, Tech Park Ads, and Bus Shelters etc.

Q: What are the parameters that decide rentals of outdoor Billboards / Hoardings?

Prices of hoardings in India are decided by location, size, lit/non-lit, number of footfalls in vicinity or the traffic etc.

Q: How much does it cost to advertise on hoardings in India?

Average cost of advertising on Hoardings depends on many parameters like, the locality of the Hoardings, Size of the Billboard, whether it is Lit or Non-Lit, the time of year when the ad has to be placed. Usually rates are high during festive season when various brands have more marketing budget to improve their sales figures.

Q: What is the minimum period for which a hoarding can be booked?

It again depends on various factors. Usually average size Hoardings are booked for a normal period of one month however there are Billboard sites which are located on very premium locations and come up with a very huge amount for advertising, are also available to be booked for single one day, weekly etc.

Q: What is different between Lit and Non-Lit billboards / hoardings in India?

Lit hoardings are the ones which are illuminated by electricity during late evening and night hours so that they are visible to people who you see them during night as well. Non-Lit hoardings on the other hand are the ones which have good visibility only during the day, but don’t provide much impact during the night it in absence of electricity.

Question 1

What is Outdoor Advertising in India?

Myhoardings · Accepted Answer

All forms of advertising which is carried out outdoors, eg. Outdoor Hoardings, outdoor billboards, various Transit media advertising like Bus Branding, Train advertising, Car branding, Pole kiosk advertising, Gantry Ads etc. comes under category of “Outdoor Advertising”.

Question 2

What is the main form of OOH Advertising in India?

Myhoardings · Accepted Answer

Outdoor Hoardings in India are considered as Traditional form of Advertising which is highly relevant in today’s times as well. Other options of outdoor advertisement in India are Transit Media, Tech Park Ads, and Bus Shelters etc.

Question 3

What are Hoardings?

Myhoardings · Accepted Answer

Hoardings are big size display boards which you often see on the roadside. Hoardings provide ad spaces to advertisers to showcase their products and services and are usually owned by Private players, Government Municipal bodies, various corporates etc.

Question 4

Are all the roadside Hoardings are legal?

Myhoardings · Accepted Answer

No. There are many illegal Hoardings that have come up in Indian cities. Government Municipal corporations continuously work to address the menace of illegal Hoardings in order to safeguard the interests of genuine media owners who pays legitimate taxes to the government.

Question 5

What are the parameters that decide rentals of outdoor Billboards / Hoardings?

Myhoardings · Accepted Answer

Prices of hoardings in India are decided by location, size, lit/non-lit, number of footfalls in vicinity or the traffic etc.

Question 6

How can I book Hoardings online in India?

Myhoardings · Accepted Answer

MyHoardings.com is a platform that gives you the facility to check the prices of the Hoardings in India, location of the Hoardings, the size and the type of Billboard before booking them online. Please contact us at + 91 9953-847639 to check the availability of the India Hoardings you have selected.

Question 7

How do we know whether a particular Hoarding is available in India for the tenure I am looking out?

Myhoardings · Accepted Answer

MyHoardings.com will provide you campaign start and end date images. We also provide paid monitoring service in case client need continuous monitoring of the Outdoor Media on display.

Question 8

How much does it cost to advertise on hoardings in India?

Myhoardings · Accepted Answer

Average cost of advertising on Hoardings depends on many parameters like, the locality of the Hoardings, Size of the Billboard, whether it is Lit or Non-Lit, the time of year when the ad has to be placed. Usually rates are high during festive season when various brands have more marketing budget to improve their sales figures.

Question 9

What is the minimum period for which a hoarding can be booked?

Myhoardings · Accepted Answer

It again depends on various factors. Usually average size Hoardings are booked for a normal period of one month however there are Billboard sites which are located on very premium locations and come up with a very huge amount for advertising, are also available to be booked for single one day, weekly etc.

Question 10

What is different between Lit and Non-Lit billboards / hoardings in India?

Myhoardings · Accepted Answer

Lit hoardings are the ones which are illuminated by electricity during late evening and night hours so that they are visible to people who you see them during night as well. Non-Lit hoardings on the other hand are the ones which have good visibility only during the day, but don’t provide much impact during the night it in absence of electricity.

Question 11

What is the difference between Front Lit and Backlit hoardings?

Myhoardings · Accepted Answer

Front Lit Hoardings are illuminated using bulbs/LED that are placed in front of the Billboard and flashes light on the Hoarding, However in case of backlit Hoardings the source of light is behind the Hoarding rather than in front.

Question 12

What are the costs involved in a booking of India Outdoor Hoardings advertisement space? Are the prices mentioned above final?

Myhoardings · Accepted Answer

Total rental comprises of Rental + Printing + Mounting + Taxes (Monitoring Extra). The rentals for hoarding in India are subject to changes depending on various factors. We encourage you to contact MyHoardings at +91 995384-7639 or drop us an email at business [at] myhoardings.com to confirm final rates.

Question 13

Who will take care of printing and mounting of creative that will be installed on the hoardings?

Myhoardings · Accepted Answer

MyHoardings.com will be happy to be your End-to-End advertisement partner in India .We take care from designing to printing to mounting of billboards. For complete services, we want to ensure your ad campaign goes live without any glitches and provide you the maximum ROI for your investments on marketing.

Question 14

What is the minimum quantity to be ordered if we want to book billboards in India for advertising our brand?

Myhoardings · Accepted Answer

Usually a single Hoarding can also be booked for advertising purposes.

Question 15

What happens in case the Billboard gets damaged due to natural phenomena like Rain, Thunderstorm or Floods? Who has to bear the damage?

Myhoardings · Accepted Answer

In case of natural disasters when the ad on display Hoardings get damaged, Client have to bear printing and mounting charges and “Advertisement” can be displayed for the booked space until rental period ends, without any issues.

Question 16

Can we change the creative during the campaign is live?

Myhoardings · Accepted Answer

Yes. The ad creative can be changed while the campaign is live. However printing and mounting charges has to be additionally borne by the client for the same. Minimum campaign duration in such cases is 1 month.

Question 17

Can outdoor advertising agency in India like MyHoardings offer discounts for long term advertising campaigns?

Myhoardings · Accepted Answer

Yes. You may ask MyHoardings.com representative for offers in case the Hoarding campaign in India is more than 3 months.

Question 18

How do I know which advertisement media is suited best for my brand promotion in various Indian states?

Myhoardings · Accepted Answer

MyHoardings provide end to end brand promotion services in India ranging from Target audience identification to Media planning, Media Buying and Media selection to campaign execution and monitoring services to report submission.

Question 19

What is the average monthly footfall of the Bhopal Airport?

Indrajeet Pal · Accepted Answer

The average monthly footfall of the Bhopal Airport is around 60,000 people.

Question 20

What are the various media branding option available for airport advertising at the Bhopal Airport?

Indrajeet Pal · Accepted Answer

"The media branding options available for airport advertising in the Bhopal Airport are:

1. Airport Baggage Trolley Advertising
2. Airport digital screen advertising including advertisement in the departure area
3. Conveyor Belts Advertising including the non-lit panel near the belt
4. Security Tray Advertising
5. Wifi Package Advertising
6. Newspaper Sticker Advertising in the Times of India newspaper
7. Newspaper Sticker Advertising in the Economic Times newspaper
8. Advertising in the Interior of a tarmac coach
9. Advertising in the Exterior of a tarmac coach
10. Advertising in the concourse area of the airport
11. Advertising in the Security Area Hold of the airport
12. Advertising in the outside area of the airport
13. Advertising in the arrival area
14. Advertising in the check in area of the airport
15. Advertising in the exit gate area of the airport
16. Aerobridge Advertising
17. Advertising in the parking area of the airport
18. Advertising in the lounge area of the airport; and
19. Advertising at the Boarding area of the Bhopal Airport."

Question 21

What is the rate of airport advertising on the screens in the departure area of the Bhopal Airport?

Indrajeet Pal · Accepted Answer

For airport digital screen advertising in the departure area of the Bhopal Airport, the rate is 190,000 INR per screen per month.

Question 22

What is the passenger profile of the Bhopal Airport?

Indrajeet Pal · Accepted Answer

The passengers of the Bhopal Airport comprise mostly of people from the upper middle class and the rich families. The airport caters to the businessmen, entrepreneurs, top executives, working personnel from the public sector units, employees from the MNCs and the corporate companies and tourists.

Question 23

How can I advertise my brand in the concourse area of the Bhopal Airport?

Indrajeet Pal · Accepted Answer

"For advertising your brand in the concourse area of the Bhopal Airport, you have the following media branding options made available to you:
1. Signage
2. Back Lit Boards
3. Digital Scrollers, etc."

Question 24

What are the branding options available for advertising in the Departure Area of the Bhopal Airport?

Indrajeet Pal · Accepted Answer

"The branding options available for advertising in the Departure Area of the Bhopal Airport are:
1. Standees
2. Signage
3. Backlit scroller
4. Backlit boards, etc."

Question 25

How will I make my brand visible to the passengers at the Exit Gate of the Bhopal Airport?

Indrajeet Pal · Accepted Answer

To make your brand visible to the passengers at the Exit Gate of the Bhopal Airport, you can opt for airport advertising in the back lit scrollers placed near the exit gate of the airport.

Question 26

What are the media branding options available for branding purposes in the outside area of the Bhopal Airport?

Indrajeet Pal · Accepted Answer

"The media branding options available for airport advertising in the outside area of the Bhopal Airport are:
1. Unipole
2. Pole Kiosks
3. Product Display
4. Overhead Gantry
5. Hoardings; and
6. Front lit billboards."

Question 27

How can I engage in an outreach activity in the boarding area of the Bhopal Airport?

Indrajeet Pal · Accepted Answer

To advertise your brand in the boarding area of the Bhopal Airport, you can book the digital screens placed in the boarding area of the airport.

Question 28

What media branding options am I allowed to book in the security hold area of the Bhopal Airport?

Indrajeet Pal · Accepted Answer

"The media options available for airport branding in the security hold area of the Bhopal Airport are:
1. Wall Mounts
2. Totems
3. Security Tray Advertising."

Question 29

What are the dimension of the digital screens placed in the boarding area of the Bhopal Airport?

Indrajeet Pal · Accepted Answer

The dimension of the digital screens which are placed in the boarding area of the Bhopal Airport is 5 ft by 3 ft.

Question 30

What are the media branding options made available for branding purposes in the arrival area of the Bhopal Airport?

Indrajeet Pal · Accepted Answer

"The media branding options made available for branding purposes in the arrival area of the Bhopal Airport are:
1. Back lit boards
2. Pillar signage
3. Back lit panels."

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