Advertising at Delhi Metro – Campaign by China Tourism

Having high number of footfalls on Delhi metro stations, it has been a Paradise for advertisers as always. Chinese tourism department is relying on this high footfall location to boost brand visibility on Delhi metro stations to promote Yunnan and various other tourist destinations of China. Campaign included placing the billboards of China tourism highlighting the beautiful and diverse Yunnan. Much focus was given on the geographical as well as cultural beauty of Yunnan.

The objective of tourism advertisement with Delhi Metro Advertising is to grab the attention of a huge population of people to view it and  promote incoming tourist in China.

The expansion of Delhi Metro is nevertheless a blessing for Delhi-ites. They can now have a hassle free tour around the city at much cheaper rates and eco-friendly ways. Delhi metro station is proved to have a larger population of commuters throughout the day which makes it more preferred mode of branding and advertising activities. Planning for an advertising campaign or going for outdoor advertisements can be really beneficial when advertising on Delhi Metro is chosen. You can target a lot of audience for your brand and can meet the brand equity and the maximum ROI from the Delhi Metro Advertising campaign.

Campaign was executed by TDI India. With metro stations network continuously going in Delhi, this medium of outdoor advertising is definitely bound to grow in coming days.

Kind of Advertising options available with Delhi Metro network-

1. Metro station advertising boards.
2. Display board at entry and exit of metro stations.
3. Complete metro train wrap advertising (Transit Media Advertising)
4. Panel Advertising inside Metro train.
5. Delhi Metro Smart Card advertising.

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