Consumer Conditioning at Bus Queue Shelters – Bus Advertising
6 min read
Bus Advertising – Consumer Conditioning at Bus Queue Shelters
Taking full advantage of the soaring Delhi heat, popular ac brands try to grab target audience’s attention through fancy advertisements at bus queue shelters. Be it Daikin, Hitachi or carrier Midea everyone has picked JCDecaux to carry their marketing campaign in the right direction.
Relying on the world’s largest outdoor advertising corporation, JCDecaux, these ac brands are aiming at increased sale through bus shelter advertising. These ac brands have used JCDecaux media services in various ways for instance:
- Carrier Midea and Hitachi, have used OOH media in full throttle for better exposure to target customer this year. Both the brands also used JCDecaux’s City Lights in an appealing way to lure the target audience. Carrier Midea uplifted its ad campaign through 3D innovation and thus impacted the viewers in a positive way.
- Last year, Daikin, grabbed the attention by using outdoor space for eye-catching advertisements. The planned use of JCDecaux Traffic network, enhanced the effectiveness of the ad campaign. Laqshya Solutions, that handles Daikin, used various formats like bqs, vending kiosks, seniors and public utilities to make up the Traffic Network.
Bus Advertising
Olivier Heroguelle, MD, JCDecaus indicated that these ac brands have chosen the JCDecaux media services to reach the masses, to increase brand’s visibility and to establish brand recall. Using JcDecaux’s city lights strategically have helped the brands to register their brands name in the minds of the commuters.
It is very evident that if you are living in Delhi or NCR region, you cannot beat the summer heat without air-conditioners. So, the top ac brands like Daikin, Hitachi and Carrier Midea wish to take full advantage of this situation to turn up their sales through the use of JCDecaux’s media advertising services. By putting up attractive advertisements on bqs, city lights etc, these brands aim at establish their brands name in the minds of daily commuters.
Bus Shelter Advertising Rates in India
| Mode of Advertising | Size (In Sq. Feet) | Rates ( Start from) |
|---|---|---|
| Hoardings | 12x8 | ₹ 10,000 |
| Unipoles | 10x10 | ₹ 5,000 |
| Skywalk | 12x8 | ₹ 40,000 |
| Bus Shelter | 12x8 | ₹ 1,20,000 |
| Metro Pillar | 12x8 | ₹ 18,000 |
| Digital OOH | 10x10 | ₹ 30,000 |
FAQ’s for Out of Home Advertising in India-
All forms of advertising which is carried out outdoors, eg. Outdoor Hoardings, outdoor billboards, various Transit media advertising like Bus Branding, Train advertising, Car branding, Pole kiosk advertising, Gantry Ads etc. comes under category of “Outdoor Advertising”.
Outdoor Hoardings in India are considered as Traditional form of Advertising which is highly relevant in today’s times as well. Other options of outdoor advertisement in India are Transit Media, Tech Park Ads, and Bus Shelters etc.
Hoardings are big size display boards which you often see on the roadside. Hoardings provide ad spaces to advertisers to showcase their products and services and are usually owned by Private players, Government Municipal bodies, various corporates etc.
No. There are many illegal Hoardings that have come up in Indian cities. Government Municipal corporations continuously work to address the menace of illegal Hoardings in order to safeguard the interests of genuine media owners who pays legitimate taxes to the government.
Prices of hoardings in India are decided by location, size, lit/non-lit, number of footfalls in vicinity or the traffic etc.
MyHoardings.com is a platform that gives you the facility to check the prices of the Hoardings in India, location of the Hoardings, the size and the type of Billboard before booking them online. Please contact us at + 91 9953-847639 to check the availability of the India Hoardings you have selected.
MyHoardings.com will provide you campaign start and end date images. We also provide paid monitoring service in case client need continuous monitoring of the Outdoor Media on display.
Average cost of advertising on Hoardings depends on many parameters like, the locality of the Hoardings, Size of the Billboard, whether it is Lit or Non-Lit, the time of year when the ad has to be placed. Usually rates are high during festive season when various brands have more marketing budget to improve their sales figures.
It again depends on various factors. Usually average size Hoardings are booked for a normal period of one month however there are Billboard sites which are located on very premium locations and come up with a very huge amount for advertising, are also available to be booked for single one day, weekly etc.
Lit hoardings are the ones which are illuminated by electricity during late evening and night hours so that they are visible to people who you see them during night as well. Non-Lit hoardings on the other hand are the ones which have good visibility only during the day, but don’t provide much impact during the night it in absence of electricity.
Front Lit Hoardings are illuminated using bulbs/LED that are placed in front of the Billboard and flashes light on the Hoarding, However in case of backlit Hoardings the source of light is behind the Hoarding rather than in front.
Total rental comprises of Rental + Printing + Mounting + Taxes (Monitoring Extra). The rentals for hoarding in India are subject to changes depending on various factors. We encourage you to contact MyHoardings at +91 995384-7639 or drop us an email at business [at] myhoardings.com to confirm final rates.
MyHoardings.com will be happy to be your End-to-End advertisement partner in India .We take care from designing to printing to mounting of billboards. For complete services, we want to ensure your ad campaign goes live without any glitches and provide you the maximum ROI for your investments on marketing.
Usually a single Hoarding can also be booked for advertising purposes.
In case of natural disasters when the ad on display Hoardings get damaged, Client have to bear printing and mounting charges and “Advertisement” can be displayed for the booked space until rental period ends, without any issues.
Yes. The ad creative can be changed while the campaign is live. However printing and mounting charges has to be additionally borne by the client for the same. Minimum campaign duration in such cases is 1 month.
Yes. You may ask MyHoardings.com representative for offers in case the Hoarding campaign in India is more than 3 months.
MyHoardings provide end to end brand promotion services in India ranging from Target audience identification to Media planning, Media Buying and Media selection to campaign execution and monitoring services to report submission.
