Discover Greenply’s New Ad Featuring Gullu the Safety Parrot
Greenply’s new ad campaign introduces Gullu, Greenply Industries has unveiled an engaging and innovative advertising campaign centered around Gullu, a witty parrot. This campaign embodies the brand’s commitment to providing safe and healthy interiors, emphasizing the importance of choosing quality materials for home improvement.
Gullu’s Role in Promoting Safety
The character of Gullu serves as a vibrant mascot for Greenply, effectively communicating the brand’s message. In a series of humorous and relatable scenarios, Gullu encounters various safety hazards related to inferior plywood, showcasing how Greenply’s products mitigate these risks. His catchphrase, “Har Zarurat Ka Reply,” resonates with the audience, reinforcing the brand’s promise to address every interior need with care and quality.
Engaging Storylines that Resonate
The campaign’s storytelling is a key element of its effectiveness. Each advertisement features Gullu navigating situations that highlight the benefits of Greenply’s plywood, such as its fire-resistant properties and E-0 rated zero emissions. In one entertaining scene, Gullu calms a dealer during a simulated fire, humorously quipping, “Relax, nahi lagegi aag, tote ki tarah baar-baar ratu kya?” This playful banter not only entertains but also educates consumers about the advantages of choosing Greenply for their interior needs.
A Comprehensive Marketing Strategy
Greenply’s campaign adopts a multi-platform approach, utilizing digital channels, social media, and traditional media to maximize reach. The inclusion of Out-Of-Home (OOH) advertising further enhances visibility, ensuring that the message reaches a broad audience across urban and semi-urban areas.
Commitment to Quality and Safety
Mr. Sanidhya Mittal, Joint Managing Director of Greenply Industries, emphasizes, “At Greenply, we are committed to leading the way in providing solutions that truly prioritize our customers’ well-being.” This campaign not only highlights the brand’s dedication to safety and sustainability but also aims to connect with consumers on a personal level through humor and relatability.
For more information about Greenply’s new campaign, contact MyHoardings.
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