Fabindia assigns OOH advertising creative mandate to Lowe Lintas
6 min read
OOH Ad Partnership news !!
Fabindia assigns OOH advertising creative mandate to Lowe Lintas
The appointment of Lowe Lintas as creative agency of FabIndia is getting a big fab in the market. The way of OOH advertising requires a multi-talented and creative mind to attract people for particular product. Considering this thought, Fabindia announced that Delhi head office of Lowe Lintas will handle the accounts.
Karan Kumar, who is head of the brand and marketing department of Fabindia Overseas, said that Fabindia aims at selling high-quality products which complement the cultural and rural traditions of India from the very beginning. The company is carrying on the craft tradition of India and sell the products which are produced by the rural craftsperson, he added.
For the partnership with Lowe Lintas, Karan Kumar stated further that the team of Lowe Lintas is extremely talented, skilled, and creative and the company is highly confident that this partnership will strengthen the ability of the company by reaching more and more people using OOH advertising . He also said that this highly effective combination of the companies will not only help in building new audience base but also engaging existing customer base by sending relevant and powerful messages.
OOH advertising
On another side, COO of Lowe Lintas, Naveen Gaur said that Fabindia is an iconic brand and it is the pride of the agency to work with such company. The team members of Lowe Lintas are focused towards creating a deep impression of the brand in the mind of consumers by furnishing the exact message of the product in a very creative way. He further added that Fabindia provides the source of belief in its products and that is core craft tradition of India and offer a differentiated offering to masses.
The association of both is going to be successful if worked well altogether and the purpose of the product is communicated well to people.
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Cost of Outdoor Advertising In Hyderabad
| Mode of Advertising | Size (In Sq. Feet) | Rates ( Start from) |
|---|---|---|
| Hoardings | 12x8 | ₹ 10,000 |
| Unipoles | 10x10 | ₹ 5,000 |
| Skywalk | 12x8 | ₹ 40,000 |
| Bus Shelter | 12x8 | ₹ 1,20,000 |
| Metro Pillar | 12x8 | ₹ 18,000 |
| Digital OOH | 10x10 | ₹ 30,000 |
FAQ’s for Outdoor Advertising in India-
All forms of advertising which is carried out outdoors, eg. Outdoor Hoardings, outdoor billboards, various Transit media advertising like Bus Branding, Train advertising, Car branding, Pole kiosk advertising, Gantry Ads etc. comes under category of “Outdoor Advertising”.
Outdoor Hoardings in India are considered as Traditional form of Advertising which is highly relevant in today’s times as well. Other options of outdoor advertisement in India are Transit Media, Tech Park Ads, and Bus Shelters etc.
Hoardings are big size display boards which you often see on the roadside. Hoardings provide ad spaces to advertisers to showcase their products and services and are usually owned by Private players, Government Municipal bodies, various corporates etc.
No. There are many illegal Hoardings that have come up in Indian cities. Government Municipal corporations continuously work to address the menace of illegal Hoardings in order to safeguard the interests of genuine media owners who pays legitimate taxes to the government.
Prices of hoardings in India are decided by location, size, lit/non-lit, number of footfalls in vicinity or the traffic etc.
MyHoardings.com is a platform that gives you the facility to check the prices of the Hoardings in India, location of the Hoardings, the size and the type of Billboard before booking them online. Please contact us at + 91 9953-847639 to check the availability of the India Hoardings you have selected.
MyHoardings.com will provide you campaign start and end date images. We also provide paid monitoring service in case client need continuous monitoring of the Outdoor Media on display.
Average cost of advertising on Hoardings depends on many parameters like, the locality of the Hoardings, Size of the Billboard, whether it is Lit or Non-Lit, the time of year when the ad has to be placed. Usually rates are high during festive season when various brands have more marketing budget to improve their sales figures.
It again depends on various factors. Usually average size Hoardings are booked for a normal period of one month however there are Billboard sites which are located on very premium locations and come up with a very huge amount for advertising, are also available to be booked for single one day, weekly etc.
Lit hoardings are the ones which are illuminated by electricity during late evening and night hours so that they are visible to people who you see them during night as well. Non-Lit hoardings on the other hand are the ones which have good visibility only during the day, but don’t provide much impact during the night it in absence of electricity.
Front Lit Hoardings are illuminated using bulbs/LED that are placed in front of the Billboard and flashes light on the Hoarding, However in case of backlit Hoardings the source of light is behind the Hoarding rather than in front.
Total rental comprises of Rental + Printing + Mounting + Taxes (Monitoring Extra). The rentals for hoarding in India are subject to changes depending on various factors. We encourage you to contact MyHoardings at +91 995384-7639 or drop us an email at business [at] myhoardings.com to confirm final rates.
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Usually a single Hoarding can also be booked for advertising purposes.
In case of natural disasters when the ad on display Hoardings get damaged, Client have to bear printing and mounting charges and “Advertisement” can be displayed for the booked space until rental period ends, without any issues.
Yes. The ad creative can be changed while the campaign is live. However printing and mounting charges has to be additionally borne by the client for the same. Minimum campaign duration in such cases is 1 month.
Yes. You may ask MyHoardings.com representative for offers in case the Hoarding campaign in India is more than 3 months.
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