Airport Advertising in India !

Airport advertising has surfaced as a prominent OOH advertising medium in past few years. Airport advertising was always thought of as a medium to reach the affluent section of the audience. However, the prospective has changed as now middle class families too prefer air travel. The change has been bought by cheap flight options, discounts offered by travel websites, rise in the number of airline services and the digitization of booking, check-in, on-line boarding passes etc. Air travel has never been easier and that is why more and more people look forward to travel via airplanes.

Airport advertising: A subtle yet impactful advertising medium

Airport offers a lucrative advertising environment as the flyers are in state of excitement, have positive outlook and are in receptive mode for any form of communication.
73% of airport audience is likely to indulge in shopping at the airport as they feel excited and motivated to treat themselves with new things or buy for their loved ones.
Flyers are usually attracted to duty-free shopping and are also interested in buying products which might not be available at prime markets of the city.
Airport audience have on an average of 90% ad awareness.
Airport audience likely to shop for high–end luxury brands.

Airport Audience: Profile and Perception

Profile

Business class audience travelling for work meeting to national and international location.
Families, couples and students travelling for vacation, adventure trips and honeymoon trips.
Expat workers flying in and out of the airport for both work and for meeting families during holidays.
College students studying at various national and international educational institutes.

Perception

Airport advertising reaches the decision makers of the family.
The airport premises is best to showcase B2B brands and luxury brands as the executive business class audience feel motivated to respond to the ads they see at the airports.
Brands advertised at airport are perceived as privileged, high-end, trustworthy and premium brands by the airport audience.
85 % of international frequent flyers like that of business class admit that they enjoy airport advertising.
Out of total footfall at the airport 85% of the audience is believed to respond on the brand message.

Airport Ambiance: The prime stimulus

Clean, organised and uncluttered advertising environment at airport encourages more audience attention.
Airports well lit and have a 24×7 power back up facility which let the airport ads shine bright all throughout the day and night. The ad is live for extended hours leading to higher audience attention and visibility.
The passenger traffic never stops at the airport as flights are scheduled at different times of the day as well as night. This lively atmosphere of airport keeps the passengers excited, motivated and alert.
Designated space for advertising at various points such as entry gates, exit gates, parking areas, airport lounges, waiting areas etc. draws inevitable flyer’s attention.
The comfortable airport lounges and waiting areas allow flyers to relax, observe and absorb the environment during their dwell time. As result the airport advertising message is well received and leads to higher brand recall.