My Hoardings : a platform where advertising agencies and marketing companies meet and negotiate the best possible deals.
Advertising:Everybody does Advertising for business and brand.
Advertising through hoardings is big business. Owners of buildings including societies try to augment their resources by successfully exploiting this source of revenue. Outdoor Hoardings are put up on the terrace or in the compound or on the walls of a building. We also find roadside hoardings which generally belong to hoardings advertising agencies . As these hoardings are big enough, and leveled quite high, they are easily spotted. Their bright colors and larger than life figures catch everyone’s eyes. This is the reason why hoardings are so much in demand.
My Hoardings aims is to provide kind of solution which can ease complexity of outdoor advertising. Co-founded by Raj who in his previous role was QA in IBM and Ashok who was a SE in Mahindra.
My Hoardings which launched at Un Plugged 2012 is looking to create a single platform in outdoor hoardings advertising to help customers with all of their media advertising challenges. Provides the latest features and a user friendly environment that allows marketing companies to reach their customers and provide best services in a cost effective manner.
It provides a unique and centralized place to Business owners to search for their Outdoor business promotion needs in the form of all Out of Home (OOH) advertising services (Viz. Outdoor hoardings ,Advertisement on Railways ,Ads On/In Buses, Mobile Hoardings , Advertising on Taxi ,Magazine Ads,Airport Advertising, Newspaper Advertising , Promotion of Business via TV and Radio/FM Commercials ,Signage ,Digital Ads ,3D Ads ,Exhibition advertising in more ..)The way it typically works is that bigger brands which hire third party agencies to help them with the media queries. My Hoardings is creating a platform to get the two essential elements the “advertisers” and the “media owners” in a single platform. Pledges its service to all Business owner’s across India, as a centralized place to seek information of all advertising needs.
The advertiser can choose category his search based on a number of parameters to the media type (OOH, Railway, magazines,newspaper) along with campaign reach, objective and the income level of the target audience.
My hoardings hardly gets a small share around 10% from the media owners’ as a fee.
The Bangalore based My Hoardings creates an image for your business, an image that determines the way you are seen by our customers. At My Hoardings our mission is to make the best media accessible to all consumers. “Myhoardings.com DELIVERS RESULTS THROUGH GREAT IDEAS” . Do visit the Site-List Page to SUBMIT list of vacant hoarding sites and Check out your potential clients .My Hoardings is having wide spectrum of clients. Every business required attention, identity that’s why My Hoardings introduced some Medias which is suitable for every business & it gives them sparking their identity.
Outdoor Advertising Rates in India
| Mode of Advertising | Size (In Sq. Feet) | Rates ( Start from) |
|---|---|---|
| Hoardings | 12x8 | ₹ 10,000 |
| Unipoles | 10x10 | ₹ 5,000 |
| Skywalk | 12x8 | ₹ 40,000 |
| Bus Shelter | 12x8 | ₹ 1,20,000 |
| Metro Pillar | 12x8 | ₹ 18,000 |
| Digital OOH | 10x10 | ₹ 30,000 |
FAQ’s for Out of Home Advertising in India-
All forms of advertising which is carried out outdoors, eg. Outdoor Hoardings, outdoor billboards, various Transit media advertising like Bus Branding, Train advertising, Car branding, Pole kiosk advertising, Gantry Ads etc. comes under category of “Outdoor Advertising”.
Outdoor Hoardings in India are considered as Traditional form of Advertising which is highly relevant in today’s times as well. Other options of outdoor advertisement in India are Transit Media, Tech Park Ads, and Bus Shelters etc.
Hoardings are big size display boards which you often see on the roadside. Hoardings provide ad spaces to advertisers to showcase their products and services and are usually owned by Private players, Government Municipal bodies, various corporates etc.
No. There are many illegal Hoardings that have come up in Indian cities. Government Municipal corporations continuously work to address the menace of illegal Hoardings in order to safeguard the interests of genuine media owners who pays legitimate taxes to the government.
Prices of hoardings in India are decided by location, size, lit/non-lit, number of footfalls in vicinity or the traffic etc.
MyHoardings.com is a platform that gives you the facility to check the prices of the Hoardings in India, location of the Hoardings, the size and the type of Billboard before booking them online. Please contact us at + 91 9953-847639 to check the availability of the India Hoardings you have selected.
MyHoardings.com will provide you campaign start and end date images. We also provide paid monitoring service in case client need continuous monitoring of the Outdoor Media on display.
Average cost of advertising on Hoardings depends on many parameters like, the locality of the Hoardings, Size of the Billboard, whether it is Lit or Non-Lit, the time of year when the ad has to be placed. Usually rates are high during festive season when various brands have more marketing budget to improve their sales figures.
It again depends on various factors. Usually average size Hoardings are booked for a normal period of one month however there are Billboard sites which are located on very premium locations and come up with a very huge amount for advertising, are also available to be booked for single one day, weekly etc.
Lit hoardings are the ones which are illuminated by electricity during late evening and night hours so that they are visible to people who you see them during night as well. Non-Lit hoardings on the other hand are the ones which have good visibility only during the day, but don’t provide much impact during the night it in absence of electricity.
Front Lit Hoardings are illuminated using bulbs/LED that are placed in front of the Billboard and flashes light on the Hoarding, However in case of backlit Hoardings the source of light is behind the Hoarding rather than in front.
Total rental comprises of Rental + Printing + Mounting + Taxes (Monitoring Extra). The rentals for hoarding in India are subject to changes depending on various factors. We encourage you to contact MyHoardings at +91 995384-7639 or drop us an email at business [at] myhoardings.com to confirm final rates.
MyHoardings.com will be happy to be your End-to-End advertisement partner in India .We take care from designing to printing to mounting of billboards. For complete services, we want to ensure your ad campaign goes live without any glitches and provide you the maximum ROI for your investments on marketing.
Usually a single Hoarding can also be booked for advertising purposes.
In case of natural disasters when the ad on display Hoardings get damaged, Client have to bear printing and mounting charges and “Advertisement” can be displayed for the booked space until rental period ends, without any issues.
Yes. The ad creative can be changed while the campaign is live. However printing and mounting charges has to be additionally borne by the client for the same. Minimum campaign duration in such cases is 1 month.
Yes. You may ask MyHoardings.com representative for offers in case the Hoarding campaign in India is more than 3 months.
MyHoardings provide end to end brand promotion services in India ranging from Target audience identification to Media planning, Media Buying and Media selection to campaign execution and monitoring services to report submission.