How airport advertising can help your build your brand?
Airport advertising is not a new concept but the increasing number of travelers via aero-plane has definitely uplifted the impact of airport advertising. The rising number of travelers can be credited to low fares, different range of airline services and online booking system. The increased number of flyers has also enhanced the impact of airport advertising. So, if you wish to use airport advertising to build your brand as a standalone marketing tactics or include it as a part of advertising campaign, in both the ways, airport advertising will give your brand the boost it needs.
Here is how airport advertising can help you build a brand:
- Attract attention: Big size banners and hoarding at airports, attract attention easily. The airport ads play 24×7 and the flights are also scheduled for 24×7. Therefore, the ads are open to audience for long duration, creating greater impact than any other medium.
- Stimulates Recall: The dwell time at airport when people are either waiting for flight announcements or wait at luggage collection area gives the advertised brand enough time to interact with the target audience and make a long lasting impression. This exposure, influences the consumers at the time of purchase, the consumers are inevitably dragged to pick your brand as they have seen its visuals and these visuals stay in the unconscious mind for long.
- Mass Market: The best thing about airport advertising is that it caters to large audience at one place. Flyers might belong to different regions, income levels, practice different lifestyles but the ad displayed at terminals, parking or at waiting areas is open to one and all and appeal to the entire group of potential consumer under one roof.
Airport advertising proves to be highly influential because the audience at the airport is very receptive. The airport environment, dwell time and long exposure, gives audience reason to experiment and explore new product and brands. Therefore, if a brand wishes to establish higher brand awareness, brand recall and brand visibility then airport advertising is a must!
Top Indian Airports for Advertising
| Name Of Airport | Media Options | Monthly Footfall |
|---|---|---|
| Mumbai Airport | Luggage Trolley, Digital Screen, Newspaper Stickers | 48 Lakh |
| Delhi Airport | Luggage Trolley, Digital Screen, Newspaper Stickers | 55 Lakh |
| Bangalore Airport | Luggage Trolley, Digital Screen, Newspaper Stickers | 26 Lakh |
| Chennai Airport | Luggage Trolley, Digital Screen, Newspaper Stickers | 19 Lakh |
| Hyderabad Airport | Luggage Trolley, Digital Screen, Newspaper Stickers | 16 Lakh |
Contact MyHoardings at +91 995384-7639 for advertising on below Airports in India
- Airport Branding at Agra Airport in Uttar Pradesh
- Airport Advertising at Maharaja Bir Bikram Airport Airport in Agartala, Tripura
- Airport Advertising at Bhavnagar Airport in Gujarat
- Airport Branding at Chandigarh Airport in Punjab
- Airport Advertising at Dibrugarh Airport in Assam
- Airport Branding at Dimapur Airport in Nagaland
- Airport Advertising at Gaya Airport in Bihar
- Airport Advertising at Gorakhpur Airport in Uttar Pradesh
- Airport Advertising at Gwalior Airport in Madhya Pradesh
- Airport Branding at Bir Tikendrajit Airport at Imphal Airport in Manipur
- Airport Advertising at Rani Durgawati International Airport at Jabalpur Airport in Madhya Pradesh
- Airport Advertising at Rowriah Airport at Jorhat in Assam
- Airport Advertising at Kanpur Airport in Uttar Pradesh
- Airport Advertising at Lilabari Airport in Assam
- Airport Branding at Lucknow Airport in Uttar Pradesh
- Airport Advertising at Madurai Airport in Tamil Nadu
- Airport Branding at Pantnagar Airport in Uttarakhand
- Airport Advertising at Patna Airport in Bihar
- Airport Branding at Porbandar Airport in Gujarat
- Airport Advertising at Prayagraj Airport in Uttar Pradesh
- Airport Branding at Rajkot Airport in Gujarat
- Airport Advertising at Birsa Munda Airport at Ranchi in Jharkhand
- Airport Advertising at Umroi Airport at Shilong in Meghalaya
- Airport Advertising at Silchar Airport in Assam
- Airport Advertising at Surat Airport in Gujarat
- Airport Branding at Tezpur Airport in Assam
- Airport Advertising at Tirupati Airport in Andhra Pradesh
- Airport Branding at Vadodara Airport in Gujarat
Top Advertising Media at Indian Airports –
Airport Media Type | Minimum Ad Duration | Rates / Month (* Onwards) |
Hoardings | 3 Days | ₹ 30,000 |
DOOH Screens | 1 Week | ₹ 35,000 |
Luggage Trolley | 1 Month | ₹ 900 |
Conveyor Belts | 1 Week | ₹ 1,50,000 |
Display Boards | 1 Week | ₹ 90,000 |
Tarmac Coaches | 1 Month | ₹ 1,50,000 |