How Hikbe India took it on themselves to spread the message of Janata Curfew
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As the Prime Minister announced on the 19th March to observe the ‘Janata Curfew’ on Sunday, March 22, Hikbe India took the onus of spreading the message to people. Consequently, the Ahmedabad media group screened the PM’s address on DOOH screens set up in local stores.
Dinesh Meghnani, the media group’s MD, stated that they took the assistance of National Handloom Corporation and a few local stores to carry out the campaign. These local stores have the provision of Hikbe Media’s Cloud Broadcasting Televisions. Hikbe Media wanted to do their part in spreading the message of Janata Curfew among people. In his address, the PM asked people to stay safe and indoors and to thank the health care workers. So, Hikbe Media ran the advertising campaign till March 21 in around 25 locations all across Ahmedabad.
FAQ’s for Industry News (Advertising & Marketing) –
By the end of 2019, the Indian ad industry was close to INR 68K crore and was expected to grow by more than 10% to reach INR 75K crore by the end of 2020 (Figures before COVID-19 pandemic).
Main outdoor advertising formats include –
- OOH Hoardings.
- Unipoles.
- Transit media like Bus, Train, Car Ads, Auto branding etc.
Is Print media on the death bed when we compare it to growing Digital media?
Organized retail being the leader in OOH ad spends is followed by Real estate, Jewelers and Hospitals.
Below are the top 5 news portals covering ad, marketing and PR related news.
Afaqs.com
Adgully.com
Exchange4Media.com
Bestmediainfo.com
Campaignindia.in
You may also refer https://www.myhoardings.com/blog/ for seasonal industry campaign details.
Most of the outdoor advertising media comes under state government and local municipal bodies invite tenders at regular intervals (1 year, 2 years or more ..) in lieu of license fee.
Top 5 OOH ad agencies include MullenLowe Lintas, HAVAS Worldwide, Publicis, Laqshya group and Bright outdoors.
Presence of lots of illegal media due to corruption and political influence is a constant threat to business run by legitimate media people in India.
