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How Hikbe India took it on themselves to spread the message of Janata Curfew

Nilanjana Das
How Hikbe India took it on themselves to spread the message of Janata Curfew

As the Prime Minister announced on the 19th March to observe the ‘Janata Curfew’ on Sunday, March 22, Hikbe India took the onus of spreading the message to people. Consequently, the Ahmedabad media group screened the PM’s address on DOOH screens set up in local stores.

Dinesh Meghnani, the media group’s MD, stated that they took the assistance of National Handloom Corporation and a few local stores to carry out the campaign. These local stores have the provision of Hikbe Media’s Cloud Broadcasting Televisions. Hikbe Media wanted to do their part in spreading the message of Janata Curfew among people. In his address, the PM asked people to stay safe and indoors and to thank the health care workers. So, Hikbe Media ran the advertising campaign till March 21 in around 25 locations all across Ahmedabad.

FAQ’s for Industry News (Advertising & Marketing) –

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What is the size of Indian advertising industry?

By the end of 2019, the Indian ad industry was close to INR 68K crore and was expected to grow by more than 10% to reach INR 75K crore by the end of 2020 (Figures before COVID-19 pandemic).

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What are main types of outdoor advertising?

Main outdoor advertising formats include –

  1. OOH Hoardings.
  2. Unipoles.
  3. Transit media like Bus, Train, Car Ads, Auto branding etc.
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Is Print media on the death bed when we compare it to growing Digital media?

Is Print media on the death bed when we compare it to growing Digital media?

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Which sectors are the top spenders when it comes to “Out of home advertising” in India?

Organized retail being the leader in OOH ad spends is followed by Real estate, Jewelers and Hospitals.

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Which are the Top 5 online news portals covering Advertising and Marketing news?

Below are the top 5 news portals covering ad, marketing and PR related news.

Afaqs.com

Adgully.com

Exchange4Media.com

Bestmediainfo.com

Campaignindia.in

You may also refer https://www.myhoardings.com/blog/ for seasonal industry campaign details.

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How Indian Central and state governments control that ad medium present in states?

Most of the outdoor advertising media comes under state government and local municipal bodies invite tenders at regular intervals (1 year, 2 years or more ..) in lieu of license fee.

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Name Top 5 outdoor advertising companies in India.

Top 5 OOH ad agencies include MullenLowe Lintas, HAVAS Worldwide, Publicis, Laqshya group and Bright outdoors.

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What are the challenges faced by OOH and DOOH media owners in India?

Presence of lots of illegal media due to corruption and political influence is a constant threat to business run by legitimate media people in India.

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