Importance of Airport Branding in current times!

Airport branding has become a popular medium for brands to interact with their target audience in a sophisticated yet impactful manner. Airport facilities like shopping stores, cafes, comfortable waiting lounges and restaurants, enable flyers to spend the dwell time in peace. And this relaxed ambience makes up for a conducive advertising environment.  With the rise in income levels and elevated lifestyles, people prefer travelling via aeroplanes than any other mode of transportation as it is comfortable, safe and fast.

A highly rewarding OOH media

Airport advertising falls under the category of outdoor or out of home advertising. It is the mode of advertising that tries to garner the attention of the target audience while they are on the move. Airport advertising helps to uplift the brand in following ways:

• Time opportunity: In current times when hectic work life and increased mobile engagement takes away most of the consumer’s free time it is hard to get their concentrated attention. However, airport is one place where the audience is highly receptive owing to long dwell time. At any international airport the consumers have to report at least 2 hours before the flight timings and during this dwell time, the consumer is fixed to airport ambience which makes them observes and absorbs the surroundings more attentively. Thus, any ads displayed at the airports will get undivided attention.
• Any brand: The best part about airport advertising is that any brand size can fit-in to target its potential consumers. Owing to large airport space, diverse flyer footfall and availability of different ad sites, any luxury or economic brand can tap their potential consumer at different points at the airport.
• Brand awareness, brand recall and brand reinforcement: Airport Branding offers a conducive environment for brand to both introduce a new product and create brand awareness or to use airport ads for higher brand recall and brand reinforcement that in-turn influence the consumer purchase decisions.

Top Advertising Media at Indian Airports –