Madison Media and Marico Media AOR
After losing the account in a previous pitch, Madison media has won the media mandate for Marico in multi-agency when the account was upheld for pitch again. The media agency would handle the media mandate inclusive of the Digital work from April 1, 2019.
Partner and Group CEO Madison Media & OOH, Vikram Sakhuja showed immense happiness over winning back the account back to its name. He exclaimed that the partnership will contribute to the mutual growth of both Marico and Madison Media. He was delighted that Marico found their digital expertise edge over others and considered them the best among the competitive pitch by other agencies.
The Chief Marketing Officer of Marico, Mr.Koshy George expressed that bringing the Madison Media team on board is a cautious decision as their creative inclination and approach blends well with company’s ethos. He believes that only a team with creative knowledge, expertise and proper execution can work well to obtain value from diverse media.
Marico has become a house hold brand with 25 years of experience in beauty and wellness domain. With products like Parachute, Livon, Saffola, Mediker, set-Wet Hair gel and many more, the company has built trust and loyalty in the Indian Market.
Top 5 Social Media Network in India
| Social Media Name | Traffic (Active Users) | Category |
|---|---|---|
| 2.7 Billion | Social Media | |
| YouTube | 2 Billion | Video |
| 1.16 Billion | Social Media | |
| 766 Million | Professional | |
| 330 Million | Social Media |