Political Parties gear up for 2019 Lok Sabha Elections through outdoor advertising!
6 min read
Political Parties gear up for 2019 Lok Sabha Elections through outdoor advertising!
The political parties are all set to launch their political campaigns to win the 2019 Lok Sabha elections. It is very crucial period for the parties as they need to put their candidates and the party work history right in the front of the citizens to build vote bank for themselves. Elections and voting is a process that involves masses and therefore, OOH (Out-Of-Home) advertising is the most prominent tool used by political parties to promote the party agenda and to fuel their political campaign.
Political outdoor advertising for 2019 elections includes:
- Banners
- Hoardings
- Print ads
- Billboards
- Radio ads
- TV commercials
- Stickers, Pamphlets, Party Circulars, Party brochures and fliers.
- Road shows and Political rallies
Some of the most memorable election slogans propagated through advertising include ‘Abki Baar Modi Sarkar’, ‘ Congress Ka Haath Aam Aadmi Ke Saath‘, ‘India Shinning’ etc. These one liner and creative slogans have proved to be the game changers during elections. Be it print ads, outdoor ads or television ads, the parties tend to fetch the common men’s attention through attractive slogans and agenda based advertising.
Political advertising aims at:
- Propagating Party agenda
- Reinforcement of Party Philosophy
- Spreading awareness about the future plan of action of the political party.
- Banks credibility for the party candidate by informing about the past wok and achievements.
Political advertising can be based on both rational and emotional appeal. The advertisements can also attack the opposing candidate. Through outdoor hoardings and newspaper ads the political parties try to gain positive image in the voter’s mind. Sometimes, the parties may tend to use transit advertising such as bus ads or auto-rickshaw ads to reach the voter’s of all sections of the society. The more visibility and reach the political parties gain from advertising the more chances they have of influencing the voters and winning the elections.
Cost of Billboard Advertising In Delhi
| Mode of Advertising | Size (In Sq. Feet) | Rates ( Start from) |
|---|---|---|
| Hoardings | 12x8 | ₹ 10,000 |
| Unipoles | 10x10 | ₹ 5,000 |
| Skywalk | 12x8 | ₹ 40,000 |
| Bus Shelter | 12x8 | ₹ 1,20,000 |
| Metro Pillar | 12x8 | ₹ 18,000 |
| Digital OOH | 10x10 | ₹ 30,000 |
FAQ’s for Outdoor Advertising in India-
All forms of advertising which is carried out outdoors, eg. Outdoor Hoardings, outdoor billboards, various Transit media advertising like Bus Branding, Train advertising, Car branding, Pole kiosk advertising, Gantry Ads etc. comes under category of “Outdoor Advertising”.
Outdoor Hoardings in India are considered as Traditional form of Advertising which is highly relevant in today’s times as well. Other options of outdoor advertisement in India are Transit Media, Tech Park Ads, and Bus Shelters etc.
Hoardings are big size display boards which you often see on the roadside. Hoardings provide ad spaces to advertisers to showcase their products and services and are usually owned by Private players, Government Municipal bodies, various corporates etc.
No. There are many illegal Hoardings that have come up in Indian cities. Government Municipal corporations continuously work to address the menace of illegal Hoardings in order to safeguard the interests of genuine media owners who pays legitimate taxes to the government.
Prices of hoardings in India are decided by location, size, lit/non-lit, number of footfalls in vicinity or the traffic etc.
MyHoardings.com is a platform that gives you the facility to check the prices of the Hoardings in India, location of the Hoardings, the size and the type of Billboard before booking them online. Please contact us at + 91 9953-847639 to check the availability of the India Hoardings you have selected.
MyHoardings.com will provide you campaign start and end date images. We also provide paid monitoring service in case client need continuous monitoring of the Outdoor Media on display.
Average cost of advertising on Hoardings depends on many parameters like, the locality of the Hoardings, Size of the Billboard, whether it is Lit or Non-Lit, the time of year when the ad has to be placed. Usually rates are high during festive season when various brands have more marketing budget to improve their sales figures.
It again depends on various factors. Usually average size Hoardings are booked for a normal period of one month however there are Billboard sites which are located on very premium locations and come up with a very huge amount for advertising, are also available to be booked for single one day, weekly etc.
Lit hoardings are the ones which are illuminated by electricity during late evening and night hours so that they are visible to people who you see them during night as well. Non-Lit hoardings on the other hand are the ones which have good visibility only during the day, but don’t provide much impact during the night it in absence of electricity.
Front Lit Hoardings are illuminated using bulbs/LED that are placed in front of the Billboard and flashes light on the Hoarding, However in case of backlit Hoardings the source of light is behind the Hoarding rather than in front.
Total rental comprises of Rental + Printing + Mounting + Taxes (Monitoring Extra). The rentals for hoarding in India are subject to changes depending on various factors. We encourage you to contact MyHoardings at +91 995384-7639 or drop us an email at business [at] myhoardings.com to confirm final rates.
MyHoardings.com will be happy to be your End-to-End advertisement partner in India .We take care from designing to printing to mounting of billboards. For complete services, we want to ensure your ad campaign goes live without any glitches and provide you the maximum ROI for your investments on marketing.
Usually a single Hoarding can also be booked for advertising purposes.
In case of natural disasters when the ad on display Hoardings get damaged, Client have to bear printing and mounting charges and “Advertisement” can be displayed for the booked space until rental period ends, without any issues.
Yes. The ad creative can be changed while the campaign is live. However printing and mounting charges has to be additionally borne by the client for the same. Minimum campaign duration in such cases is 1 month.
Yes. You may ask MyHoardings.com representative for offers in case the Hoarding campaign in India is more than 3 months.
MyHoardings provide end to end brand promotion services in India ranging from Target audience identification to Media planning, Media Buying and Media selection to campaign execution and monitoring services to report submission.
