Radio Mirchi Mumbai 98.3 FM is one of the most powerful and widely listened-to radio stations in India’s commercial capital. Known for its energetic hosts, Bollywood beats, and high listener engagement, it presents a golden opportunity for brands to amplify their voice in a city that never sleeps.
Why Choose Radio Mirchi Mumbai for Advertising?
Radio Mirchi’s massive listener base spans across all age groups and socio-economic segments, making it ideal for both mass market and niche brands. Whether you’re targeting professionals during peak commute hours or youth during late-night music slots, this station delivers consistent and measurable reach.
Ad Formats Available:
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🎙️ Jingles – Pre-recorded audio ads played during ad breaks, perfect for brand awareness.
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🎤 RJ Mentions – Influential RJs talking about your brand live, adding authenticity.
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🕒 Time Checks – Sponsor the hourly time updates for high-frequency brand recall.
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🏆 Contests & Giveaways – Engage listeners with branded contests and real-time participation.
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🎧 Sponsorships – Associate your brand with top shows for premium exposure.
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🚫 Roadblocks – Own 100% ad space in a specific time slot for exclusivity.
Cost of Advertising on Radio Mirchi Mumbai
Pricing depends on factors such as:
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Ad duration (typically charged per 10 seconds)
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Time slot (Prime time slots are costlier due to high listenership)
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Ad format (RJ mentions & contests are premium formats)
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Frequency (Higher repetition leads to better recall and more negotiable pricing)
Execution Process
At MyHoardings, we manage everything from slot booking and scriptwriting to voiceover recording and reporting. Our real-time tracking and post-campaign reports ensure full transparency and measurable ROI.
Conclusion
Advertising on Radio Mirchi Mumbai ensures your brand voice travels across households, cars, offices, and shops throughout the city. Partner with MyHoardings for end-to-end radio campaign management and maximize your media investment.
📞 Call: 9953847639
🌐 Visit: www.myhoardings.com
📧 Email: business@myhoardings.com
Types of Advertising Options in FM Radio in India
| Ad Options | Description |
|---|---|
| RJ Mention | A subtle form of FM Radio advertising, popular RJs talk about the brand on radio. FM Stations charge a premium for advertising on radio FM through RJ mentions |
| Jingle advertising | Most popular media option for FM Radio Advertising. Radio jingle is played which can be anywhere between 10 seconds to 2 minutes. Advertising rates for jingle is the lowest rate among all other radio advertising media options. |
| Sponsorship tag | Brands can sponsor a popular program on radio. FM Stations provide sponsorship tags for free as a part of the FM Radio advertising package. |
| Radio Contest | Brands can give away prizes to FM Radio listeners who participate in contests run by popular RJs on their radio shows. An interesting FM Radio advertising format which comes at a premium on regular FM radio advertising rate. |
| Roadblock | Brands can choose to play only their ads for a given period of time. This FM advertising options give brands an opportunity to reach out in a non cluttered environment on Radio. As this is a premium advertising option on FM radio, advertisers pay a premium of regular FM radio advertising rate. |
| Studio Shift | Radio RJs can come and cover the event at advertiser location. This is one of the most expensive FM Radio advertisement option and radio stations charge a heavy premium on the regular card rate of FM Radio advertising. |