Remit2India assign its creative duties to Lowe Lintas
6 min read
Remit2India hires Lowe Lintas for creative duties !!
Remit2India, an established online money transfer brand has awarded its creative duties to one of the most reliable advertising firm, Lowe Lintas. The project aims at re-launching, the brand, Remit2India, in the markets across the world. The business strategy will essentially focus on creating clutter-breaking and digital-first communication for its target audience spread across the globe.
The creative mandate will be handled by Lowe Lintas, Mumbai office. Remit2India has a turnaround of whooping $70 billion annually from its target audience all over the world. It will be the responsibility of the advertising firm to create communication messages that highlights the brand’s unique brand promise in an appealing way. In this highly competitive and commoditised market, an effective communication strategy will be implemented to connect to the global Indian audience. Remit2India, which is direct-to-consumer brand of Nyuvo, has hired Lowe Lintas keeping in mind its outstanding track record.
Remit2India hires Lowe Lintas
Achal Shah, chief business and marketing officer of Nyuvo has stated that the campaign is an effort to create fresh communication messages for Indian diaspora that has shown great brand affinity over the years. The messages will focus on brand’s unique propositions and will talk about the brand’s values in an effort to connect to the Indian audience across the world.
Raj Gupta, CEO, Lowe Lintas was also enthusiastic about this collaboration with Remit2India. He indicated that connecting to global India audience that is emotionally and culturally driven by their roots for their choices, is indeed a challenge. By creating fresh communication strategy, the firm will try to address its target audience through a digital-first approach.
On the other hand, Anaheeta Goenka, president, Lawe Lintas also stated that the firm is proud to partner with Remit2Inida. She said that providing creative services to a brand that have a target audience that is ‘illogically emotional’ about its homeland is a huge challenge but the firm will try to meet this challenge by creating a new era of ‘click and connect'”.
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Cost of Billboard Advertising In Pune
| Mode of Advertising | Size (In Sq. Feet) | Rates ( Start from) |
|---|---|---|
| Hoardings | 12x8 | ₹ 10,000 |
| Unipoles | 10x10 | ₹ 5,000 |
| Skywalk | 12x8 | ₹ 40,000 |
| Bus Shelter | 12x8 | ₹ 1,20,000 |
| Metro Pillar | 12x8 | ₹ 18,000 |
| Digital OOH | 10x10 | ₹ 30,000 |
FAQ’s for Outdoor Advertising in India-
All forms of advertising which is carried out outdoors, eg. Outdoor Hoardings, outdoor billboards, various Transit media advertising like Bus Branding, Train advertising, Car branding, Pole kiosk advertising, Gantry Ads etc. comes under category of “Outdoor Advertising”.
Outdoor Hoardings in India are considered as Traditional form of Advertising which is highly relevant in today’s times as well. Other options of outdoor advertisement in India are Transit Media, Tech Park Ads, and Bus Shelters etc.
Hoardings are big size display boards which you often see on the roadside. Hoardings provide ad spaces to advertisers to showcase their products and services and are usually owned by Private players, Government Municipal bodies, various corporates etc.
No. There are many illegal Hoardings that have come up in Indian cities. Government Municipal corporations continuously work to address the menace of illegal Hoardings in order to safeguard the interests of genuine media owners who pays legitimate taxes to the government.
Prices of hoardings in India are decided by location, size, lit/non-lit, number of footfalls in vicinity or the traffic etc.
MyHoardings.com is a platform that gives you the facility to check the prices of the Hoardings in India, location of the Hoardings, the size and the type of Billboard before booking them online. Please contact us at + 91 9953-847639 to check the availability of the India Hoardings you have selected.
MyHoardings.com will provide you campaign start and end date images. We also provide paid monitoring service in case client need continuous monitoring of the Outdoor Media on display.
Average cost of advertising on Hoardings depends on many parameters like, the locality of the Hoardings, Size of the Billboard, whether it is Lit or Non-Lit, the time of year when the ad has to be placed. Usually rates are high during festive season when various brands have more marketing budget to improve their sales figures.
It again depends on various factors. Usually average size Hoardings are booked for a normal period of one month however there are Billboard sites which are located on very premium locations and come up with a very huge amount for advertising, are also available to be booked for single one day, weekly etc.
Lit hoardings are the ones which are illuminated by electricity during late evening and night hours so that they are visible to people who you see them during night as well. Non-Lit hoardings on the other hand are the ones which have good visibility only during the day, but don’t provide much impact during the night it in absence of electricity.
Front Lit Hoardings are illuminated using bulbs/LED that are placed in front of the Billboard and flashes light on the Hoarding, However in case of backlit Hoardings the source of light is behind the Hoarding rather than in front.
Total rental comprises of Rental + Printing + Mounting + Taxes (Monitoring Extra). The rentals for hoarding in India are subject to changes depending on various factors. We encourage you to contact MyHoardings at +91 995384-7639 or drop us an email at business [at] myhoardings.com to confirm final rates.
MyHoardings.com will be happy to be your End-to-End advertisement partner in India .We take care from designing to printing to mounting of billboards. For complete services, we want to ensure your ad campaign goes live without any glitches and provide you the maximum ROI for your investments on marketing.
Usually a single Hoarding can also be booked for advertising purposes.
In case of natural disasters when the ad on display Hoardings get damaged, Client have to bear printing and mounting charges and “Advertisement” can be displayed for the booked space until rental period ends, without any issues.
Yes. The ad creative can be changed while the campaign is live. However printing and mounting charges has to be additionally borne by the client for the same. Minimum campaign duration in such cases is 1 month.
Yes. You may ask MyHoardings.com representative for offers in case the Hoarding campaign in India is more than 3 months.
MyHoardings provide end to end brand promotion services in India ranging from Target audience identification to Media planning, Media Buying and Media selection to campaign execution and monitoring services to report submission.
