Riding the DOOH tide!
The digital boom has helped in the reincarnation of the traditional outdoor advertising. Digitization has empowered this mass medium to be more accurate and measurable. Earlier, one could think of out-of -home advertising as a tool to attract mass audience but with features like content control, data-based targeting, multiple image incorporation and much more, OOH has become single tool to attract both masses and classes.
DOOH advertising variants:
- Digital Signage
- Can be installed as free standing units at high footfall places such as restaurants, cafes, supermarkets, retail outlets, malls, metro stations, airports etc.
- Available in variety of sizes to choose from depending on the magnitude of brand promotion. Popular digital signage display size range from – 32″-40″-55″-62″-85″
- Internet enabled
- Costs of deploying digital signage depend entirely on the size of the unit. The range can vary from as low as 250/square feet – 4500/square feet and beyond.
- Digital Tent Cards
- Best suited for automobile showrooms, commercial spaces, business hubs, live events, exhibitions etc.
- These small size screens are replacements of static tent cards. These screens can be placed as table tops.
- During live matches, car races or any other such events, these digital tent cards can be placed as VIP lounges to give live coverage and event feeds to the guests.
- In-store Digital Signage
- An interactive medium to communicate brand message near point of sale.
- As the content can be controlled and synchronized remotely to match the content on screens deployed at various locations through internet, these in-store digital signage wok best for global brands that deal in apparels, cosmetics, healthcare etc.
- Boosts brand recall by channelizing core brand message at various locations. This also creates pan-India awareness for brand.
- Saves printing costs.
- Can be used to promote offers, discount, new launches and sale.
- Digital Bay-Breakers
- An attractive medium to inform the visitors about the product accurately.
- Best suited for modern retail outlets.
- The synchronized bay helps in catching shopper’s attention and attracts them to the products displayed on bay.
