Samsung recently took to its LinkedIn platform to make a rather shocking declaration. Without stating a clear reason, the team of Samsung announced that the company has taken a unanimous decision to stop the production of 46/55 inch videowall products. They further stated that the company will take orders of the videowall products until May 8, 2020. Consequently, they plan to roll out the last batch of shipments by the end of the month of June 2020. To elaborate, the products which will go out of manufacturing are:
- 4 EOL models (ENB product); and
- 5 models of the UNB product.
The impact of this rather sudden decision on the Indian market is not yet clear and is up to the experts to assess.
FAQ’s for Industry News (Advertising & Marketing) –
By the end of 2019, the Indian ad industry was close to INR 68K crore and was expected to grow by more than 10% to reach INR 75K crore by the end of 2020 (Figures before COVID-19 pandemic).
Main outdoor advertising formats include –
- OOH Hoardings.
- Unipoles.
- Transit media like Bus, Train, Car Ads, Auto branding etc.
Is Print media on the death bed when we compare it to growing Digital media?
Organized retail being the leader in OOH ad spends is followed by Real estate, Jewelers and Hospitals.
Below are the top 5 news portals covering ad, marketing and PR related news.
Afaqs.com
Adgully.com
Exchange4Media.com
Bestmediainfo.com
Campaignindia.in
You may also refer https://www.myhoardings.com/blog/ for seasonal industry campaign details.
Most of the outdoor advertising media comes under state government and local municipal bodies invite tenders at regular intervals (1 year, 2 years or more ..) in lieu of license fee.
Top 5 OOH ad agencies include MullenLowe Lintas, HAVAS Worldwide, Publicis, Laqshya group and Bright outdoors.
Presence of lots of illegal media due to corruption and political influence is a constant threat to business run by legitimate media people in India.
