Search Engine for your outdoor advertising needs: MyHoardings.Com
6 min read
Search Engine for your outdoor advertising needs: MyHoardings.Com
Outdoor advertising is a unique way to approach and create impression in the minds of the commuters. It is not necessary that every product or service consider outdoor advertising as a part of their ad campaign but whoever does definitely reaps more reach and visibility than others. Outdoor advertising or Out-Of-Home Advertising (OOH) includes various means such as hoardings, billboards, vehicle advertising, signage etc.
What makes outdoor advertising an effective promotional tool?
Outdoor advertising refers to advertisements of product or services seen outside any four-walled premises. The effect of outdoor advertising depends majorly on location, advertisement size and target audience. Outdoor advertising emphasize on brand recall. The motive outdoor advertising is to register its image, sign or tagline in the minds of the consumer in subtle yet impactful way. Another important aspect of OOH advertising is location. The product or service will observe maximum reach and visibility only if the location selected influences the target audience. For instance, while the airport route is filled with hoardings and billboards of airline services or travel agencies, a route towards mall will be filled with ads of brand stores, latest launched products etc. Therefore, one should selected the location of hoardings or billboard wisely.
How to select the right advertising agency for outdoor promotions?
Considering the current scenario, where one advertising agency offers a gamut of media services that include everything from digital advertising, TV commercials. Event promotions OOH advertising and much more at one place, it might be difficult to chalk out one that fulfills your OOH advertising needs accurately.
If you are looking for one agency that has it’s expertise in OOH advertising than it is none other than MyHoardings. This company offers wide range of outdoor advertising services such as hoardings, billboards, transit advertising and much more. 1000 marketing and advertising agencies are listed with My Hoarding and have its reach in almost every city in India. The company offers latest features, creative ideas, PAN India locations to its clients at reasonable prices.
My Hoardings aim at transparent relationship between the client and the company. It essentially serves as a platform for advertising and marketing companies to meet and negotiate the best possible deals in the least cost.
Cost of Billboard Advertising In Mumbai
| Mode of Advertising | Size (In Sq. Feet) | Rates ( Start from) |
|---|---|---|
| Hoardings | 12x8 | ₹ 10,000 |
| Unipoles | 10x10 | ₹ 5,000 |
| Skywalk | 12x8 | ₹ 40,000 |
| Bus Shelter | 12x8 | ₹ 1,20,000 |
| Metro Pillar | 12x8 | ₹ 18,000 |
| Digital OOH | 10x10 | ₹ 30,000 |
FAQ’s for Outdoor Advertising in India-
All forms of advertising which is carried out outdoors, eg. Outdoor Hoardings, outdoor billboards, various Transit media advertising like Bus Branding, Train advertising, Car branding, Pole kiosk advertising, Gantry Ads etc. comes under category of “Outdoor Advertising”.
Outdoor Hoardings in India are considered as Traditional form of Advertising which is highly relevant in today’s times as well. Other options of outdoor advertisement in India are Transit Media, Tech Park Ads, and Bus Shelters etc.
Hoardings are big size display boards which you often see on the roadside. Hoardings provide ad spaces to advertisers to showcase their products and services and are usually owned by Private players, Government Municipal bodies, various corporates etc.
No. There are many illegal Hoardings that have come up in Indian cities. Government Municipal corporations continuously work to address the menace of illegal Hoardings in order to safeguard the interests of genuine media owners who pays legitimate taxes to the government.
Prices of hoardings in India are decided by location, size, lit/non-lit, number of footfalls in vicinity or the traffic etc.
MyHoardings.com is a platform that gives you the facility to check the prices of the Hoardings in India, location of the Hoardings, the size and the type of Billboard before booking them online. Please contact us at + 91 9953-847639 to check the availability of the India Hoardings you have selected.
MyHoardings.com will provide you campaign start and end date images. We also provide paid monitoring service in case client need continuous monitoring of the Outdoor Media on display.
Average cost of advertising on Hoardings depends on many parameters like, the locality of the Hoardings, Size of the Billboard, whether it is Lit or Non-Lit, the time of year when the ad has to be placed. Usually rates are high during festive season when various brands have more marketing budget to improve their sales figures.
It again depends on various factors. Usually average size Hoardings are booked for a normal period of one month however there are Billboard sites which are located on very premium locations and come up with a very huge amount for advertising, are also available to be booked for single one day, weekly etc.
Lit hoardings are the ones which are illuminated by electricity during late evening and night hours so that they are visible to people who you see them during night as well. Non-Lit hoardings on the other hand are the ones which have good visibility only during the day, but don’t provide much impact during the night it in absence of electricity.
Front Lit Hoardings are illuminated using bulbs/LED that are placed in front of the Billboard and flashes light on the Hoarding, However in case of backlit Hoardings the source of light is behind the Hoarding rather than in front.
Total rental comprises of Rental + Printing + Mounting + Taxes (Monitoring Extra). The rentals for hoarding in India are subject to changes depending on various factors. We encourage you to contact MyHoardings at +91 995384-7639 or drop us an email at business [at] myhoardings.com to confirm final rates.
MyHoardings.com will be happy to be your End-to-End advertisement partner in India .We take care from designing to printing to mounting of billboards. For complete services, we want to ensure your ad campaign goes live without any glitches and provide you the maximum ROI for your investments on marketing.
Usually a single Hoarding can also be booked for advertising purposes.
In case of natural disasters when the ad on display Hoardings get damaged, Client have to bear printing and mounting charges and “Advertisement” can be displayed for the booked space until rental period ends, without any issues.
Yes. The ad creative can be changed while the campaign is live. However printing and mounting charges has to be additionally borne by the client for the same. Minimum campaign duration in such cases is 1 month.
Yes. You may ask MyHoardings.com representative for offers in case the Hoarding campaign in India is more than 3 months.
MyHoardings provide end to end brand promotion services in India ranging from Target audience identification to Media planning, Media Buying and Media selection to campaign execution and monitoring services to report submission.
