Cab Branding takes OOH Ad Campaign for Sri Sri Tattva to next level !!
Sri Sri Tattva, a world renowned brand that offers Ayurvedic and Organic products recently launched a campaign featuring its range of herbal facewash on the roads of Jaipur. MyHoardings executed this campaign by cab branding for Sri Sri tattva. Cabs were wrapped with Vinyl that displayed the picture of the range of facewashes offered by Sri Sri tattva, infact the main focus was also kept at ensuring that the brand names gets good visibility.These cabs are not restricted for movement only in selected are , it was also ensured that a good area is being getting covered for maximum returns.
Cab Branding look good option when it comes to transit and ambient media especially when it comes to promoting a brand or a product. It helps to target larger audience and is engaging because of the vibrant colurs that are used with focused approach.
FAQ’s for Industry News (Advertising & Marketing) –
By the end of 2019, the Indian ad industry was close to INR 68K crore and was expected to grow by more than 10% to reach INR 75K crore by the end of 2020 (Figures before COVID-19 pandemic).
Main outdoor advertising formats include –
- OOH Hoardings.
- Unipoles.
- Transit media like Bus, Train, Car Ads, Auto branding etc.
Is Print media on the death bed when we compare it to growing Digital media?
Organized retail being the leader in OOH ad spends is followed by Real estate, Jewelers and Hospitals.
Below are the top 5 news portals covering ad, marketing and PR related news.
Afaqs.com
Adgully.com
Exchange4Media.com
Bestmediainfo.com
Campaignindia.in
You may also refer https://www.myhoardings.com/blog/ for seasonal industry campaign details.
Most of the outdoor advertising media comes under state government and local municipal bodies invite tenders at regular intervals (1 year, 2 years or more ..) in lieu of license fee.
Top 5 OOH ad agencies include MullenLowe Lintas, HAVAS Worldwide, Publicis, Laqshya group and Bright outdoors.
Presence of lots of illegal media due to corruption and political influence is a constant threat to business run by legitimate media people in India.
