Q: What is Rural advertising in India?

Rural advertisement consist of various brand promotional activities carried out by companies in order to enhance brand awareness and visibility in Indian villages among rural audience.

Q: What are different types of outdoor media used to target rural audience for branding?

OOH media options like Mobile van advertising , Kiosk Advertising, Hoardings and Wall painting are used to target rural markets and audience in India.

Q: What are the various problems brands face in rural marketing?

Despite a long growth story, challenges remain in rural marketing sector in India. Data shows that number of people under the poverty line has not reduced at the planned and expected rates. Along with that, lack of better transport infrastructure, multiple languages and dialects, low income per capita and seasonal low demand clouts rural markets with clouds of uncertainty in India.

Q: Do MyHoardings manage the promoters involved in rural marketing?

Yes. As an established rural branding agency in India, MyHoardings help brands to provide end to end services in rural marketing sector in India. We also provide experienced and influential promoters for interactions with villagers who can be beneficial for brands in Kiosk branding and roadshow advertising campaigns in India.

Q: Have MyHoardings done any rural advertising campaigns in India?

Yes. MyHoardings is growing rural advertising agency in India and multiple brands have chosen to collaborate with MyHoardings to execute their rural branding campaigns in Indian villages.

Question 1

What is Rural advertising in India?

Myhoardings · Accepted Answer

Rural advertisement consist of various brand promotional activities carried out by companies in order to enhance brand awareness and visibility in Indian villages among rural audience.

Question 2

What are different types of outdoor media used to target rural audience for branding?

Myhoardings · Accepted Answer

OOH media options like Mobile van advertising, Kiosk Advertising, Hoardings and Wall painting are used to target rural markets and audience in India.

Question 3

What are the features of rural marketing in India?

Myhoardings · Accepted Answer

Rural markets in India, unlike their counterparts in urban  areas are highly difficult to predict, and have specific characteristics and behavior. Financially, the rural population of India is mostly mix of low and medium level varying irregular income and flow of farm income may vary as per the monsoon season.

Question 4

What is rural brand promotion in India?

Myhoardings · Accepted Answer

Rural promotion or brand activation in Indian villages primarily include set of various activities to boost particular brands visibility and awareness in remote village areas in a given geographical location.

Question 5

Over years, how are Indian villages doing on average spending?

Myhoardings · Accepted Answer

In India's growth story of being a developing nation, villages have played an important role. Overall rural development efforts has reached villages as well and same can be seen in data of average rural household spending. Growing purchase power definitely attract brands to grow their footprints in Indian rural areas.

Question 6

How MyHoardings (Jugnoo Media) can help brands make their reach to rural audience?

Myhoardings · Accepted Answer

MyHoardings have capability and expertise to help brands build their rural marketing strategy. With vast experience in brand promotion in rural areas of India, MyHoardings can provide planning expertise and hassle free campaign execution of ad plans and branding in every corner of India.

Question 7

What are the various problems brands face in rural marketing?

Myhoardings · Accepted Answer

Despite a long growth story, challenges remain in rural marketing sector in India. Data shows that number of people under the poverty line has not reduced at the planned and expected rates. Along with that, lack of better transport infrastructure, multiple languages and dialects, low income per capita and seasonal low demand clouts rural markets with clouds of uncertainty in India.

Question 8

How do you measure performance of rural marketing?

Myhoardings · Accepted Answer

Since India rural markets remain uncertain when compared to urban counterparts, performance measurement also remain a challenging task in limited time periods. As far as Rural marketing is concerned, sustained presence in market is the key to perform in Indian villages and performance can only be verified with sales data in hand for ample period.

Question 9

Do MyHoardings manage the promoters involved in rural marketing?

Myhoardings · Accepted Answer

Yes. As an established rural branding agency in India, MyHoardings help brands to provide end to end services in rural marketing sector in India. We also provide experienced and influential promoters for interactions with villagers who can be beneficial for brands in Kiosk branding and roadshow advertising campaigns in India.

Question 10

Have MyHoardings done any rural advertising campaigns in India?

Myhoardings · Accepted Answer

Yes. MyHoardings is growing rural advertising agency in India and multiple brands have chosen to collaborate with MyHoardings to execute their rural branding campaigns in Indian villages.

Question 11

What are various ways a product can be advertised in Indian villages?

Myhoardings · Accepted Answer

Products and services can be promoted with static ads like OOH hoardings, wall painting or interactive advertising mode involving promoters using mobile Kiosks or roadshow advertisement.

Question 12

What is Wall paint advertising in India?

Myhoardings · Accepted Answer

Wall painting is traditional, popular and impact creating mode of advertisement in rural Indian. Brand promotion in Villages with Wall painting include painting client creatives on available large walls in rural areas of India.

Question 13

What is Wall wrap advertising?

Myhoardings · Accepted Answer

Wall wraps are usually considered as advanced version of wall painting, include large size flex or vinyl stickers pasted on road walls and retail areas in India. Wall wrap is an very economical and cost effective mode of outdoor advertisement and branding in India, especially in rural areas.

Question 14

How can rural advertising agency like MyHoardings help to increase brand sales in India?

Myhoardings · Accepted Answer

Growth story of Indian rural markets in past few decades is a well-known. Will rise in rural economy, increasingly more and more brands plan to increase their presence in Indian villages in order to increase company footprint and enhanced sales.

Question 15

What is roadshow advertising targeting Indian villages in India?

Myhoardings · Accepted Answer

Roadshow advertising is used to promote a particular company products and services by displaying same on vehicles and carrying vehicle in busy rural areas of India. Usually promoters also accompany the roadshows in order to explain the product details or plans to the rural audience.

Question 16

How rural marketing is different from urban advertising?

Myhoardings · Accepted Answer

Rural advertisement activities vary highly when compared to urban marketing which need separate planning and crafting different messages for different audience groups. Rural advertising is also dependent on the cultural, geographical and social formats of living.

Pages

A Must read book on Rural Marketing in India

The Story of Fasal

The Story of DotPe

The Story of TravClan

The Story of AccioJob