The Thing About Successful Food Court Advertising!
5 min readWhere there is scrumptious food, there comes delightful customers! Yes! good food and inviting ambiance pulls foodies like a magnet. Today, ‘eating out’ is a trend and food joints are taking full advantage of this new age culture of inviting people over food and spending quality time with each other. Apart from food industry, advertising industry is going high on scooping out maximum audience attention through attractive outdoor advertising in Food Court Advertising.
Food Courts are usually located on the top floors of prominent malls with ample footfall. The food courts are strategically located near cinema halls, play zone and club area to attract mall audience. Malls of various size and audience capacity are scattered around popular cities like Delhi and NCR, Gurugram, Chandigarh, Bangalore, Pune, Hyderabad, Mumbai and many more. The Food court area gives the mall audience a place to eat, sit and relax with while they shop, watch movies and hang around the mall. Food Courts have ample sitting area, so even if the customers are not ordering anything , they can still sit and relax while observe other things going around !
Top Non-Traditional Media ad options in India
| S. No | Media Options |
|---|---|
| 1 | No Parking Ads |
| 2 | IT Park Advertising |
| 3 | Gas Bill Advertising |
| 4 | Electricity Bill Advertising |
Advertisers can deliver their brand message while the consumer is busy eating through different advertising collateral such as:
- Table Top Stickers
- Wall Panels
- Standees
- Stall Space
- Leaflet Distribution
- LED Screens
- Cash Counter Gate branding
- Grey wall Posters
These attractive advertising collateral will lure the attention of the audience present at the food court and will provoke them to know what the brand message is all about.
The Food Court advertising benefits include:
- Unmatched footfall
- Huge Brand Recall
- 10 times more ROI in comparison to any other media.
- Dwell time is minimum one hour.
- Captivating audience
- Zero Ad avoidance
- Low CPT (cost incurred to reach 1000 people)
- Multiple impressions in one visit
- Strategical branding at attention grabbing areas.
Food Courts have become an indispensable part of every standard and premium mall and therefore advertising at Food Courts result into better audience attention as the audience present here is in relaxed state of mind and easy to attract.
Advertising options at IT Tech Parks in Bengaluru, Hyderabad, Delhi and Mumbai
| Media Type | Advertising Options | Rates (Starting From) |
|---|---|---|
| IT Tech Park Media | Kiosk Setup | INR 25 K / Day |
| IT Tech Park Media | Lift Gate Ads | INR 50K / Lift / Month |
| IT Tech Park Media | Wall Signage | INR 30K / Month |
| IT Tech Park Media | Cycle Docking Stations | INR 90K / Month |
FAQ’s for IT Park Advertising
Tech Park Advertising consist of showcasing client product/services inside an IT park on spaces where it’s clearly visible and can make a statement to the professionals working there. It consists of media like Signages, Food Court pillars and tables, Cycle docking stations, Parking area, LED screens etc.
Most of Office space branding options with MyHoardings are with Major Indian cities only. We’re in expansion mode.
Signages | Lift Door Ads | Food Court Ads | Cycle Docking Stations | Kiosks | Parking Entrance Ads | Signages. Kiosk advertising, Standee and Lift advertising are most commonly used media’s for Ad campaigns.
Advertising campaign duration in Gurugram depends on media selected. A Kiosk can be booked even for a day, whereas ads on Billboards and Cycle docking stations are booked for minimum of 1 month.
Monitoring services are also provided by MyHoardings to provide Daily / Weekly updates regarding mounted media in IT parks for an additional cost..
Total cost of Office Space Advertising consist of Rentals, Printing, Mounting and Permissions.
List of companies and data regarding number employees working in DLF Cyber Hub offices is available.
Yes. MyHoardings platform provide facility to book and pay online for an Ad Space in IT Parks.
No. Promoters have to be paid additionally. The mentioned priced is ONLY for Kiosk rentals in corporate offices.
Yes we can. Food court Pillars, Wall areas, Tables and Kiosks are available for Ads in Bengaluru, Kolkata and Mumbai IT Tech Parks.
MyHoardings take care of all necessary permissions and NOC’s required for your Ad Campaign.
There are limitations for certain industry Ads for DLF Cyber Hub Tech Park. Call +91 9953-847639 to know more.
Payment is 100 % Advance for first campaign. Recurring Ad bookings are defined with separate criterion.
No. Ad on Cycle docking stations is available in selected IT Parks in Bengaluru, Gurgaon, Chennai and Hyderabad.
Photos of first and last day of Ad campaign in Tech Parks will be provided to the customers.
It can be shared in case a genuine need is there.
Signages are placed at locations with high footfall inside corporate offices, in order to ensure maximum visibility for your advertisement.
These are the most competitive rates compared to other industry peers. Still there is scope for discussions based on the size and duration of “Ad Booking” order.
Yes. MyHoardings is the leading advertising agency for IT Tech Park advertising services in Gurugram and can help you with professional designing services for your Ad creative for a price.
Yes. Contact +91 995384-7639 or drop your requirement at business [at] myhoardings.com
