Influencer marketing enables brands to reach global audience through social media platforms. Today we are digitally connected with people across the globe and therefore a digital platform that create awareness , positive image and promotes a brand at various digital platforms is needed. The social media channels such as Youtube, Facebook, Snapchat, Instagram, Twitter and many more, offer a platform where people with skills and knowledge can make other people aware about the brand and products through their videos, photographs, reviews and talks.
Who are influencers?
Influencers are people who share their expertise and knowledge on a specific subject, in the form of videos, posts, images, talks etc. Their regular updates on the subject keep people hitched to their social media channels. Influencers have millions of followers. These followers like and subscribe to their channels and keep themselves updated about the latest content that the influencers post. The influencers on the other side make sure that whatever they post on their channel is authentic information and unbiased review of any product or a brand to keep their credibility intact.
What is influencer marketing?
Influence marketing refers to the practice of promoting a brand or service through popular influencers, so that the brand message reaches million of followers through the influencer’s channel. The brand either ask them to review their product or promote the brand by making the audience aware about the utility and benefits of the product or service. Influencer marketing take the advantage of the influencer’s popularity and the follower’s trust on the influencer. The brands can select influencers on the basis of their expertise in various categories such as sports, entertainment, make-up , cosmetics, life-coach, health and well-being, cooking etc. The brand category and the influencer’s expertise should match to create maximum buzz through influencer marketing.
Top 5 Sports and gaming Influencers:
- Ajey Nagar:
Ajey Nagar popularly known as CarryMinati is the most popular gaming and sports influencer in India. He is known for live-streaming of games and engaging commentary. His YouTube channels CarryMinati and CarryisLive have 35 million and 10.8 million followers respectively. His gaming skills and entertaining commentary is the USP of his channel. His net worth is Rs28 Crores.
- Aditya Sawant:
His YouTube channel Dynamo Gaming is popular among young sports and gaming enthusiasts of India. He has over 1.7 million followers on Instagram and over 7.51 million subscribers on YouTube. He claims the title of being the ‘World’s Biggest PUBG Mobile player’. He does everything from vlogs, e-gamming, live-streaming etc on his channel Dynamo Gaming. his net worth is Rs 22 Crores.
- Naman Mathur :
Popular under the name ‘Mortal’, Naman Mathur is famous for e-gamming and live commentary of the same. He is one of the most famous PUBG player and has approximately 7 Million subscribers on his YouTube channel. His net worth is Rs & crores.
- Virat Kohli:
Virat kohli needs no introduction but apart from being a dignified cricket player, he is also a popular sports influencer of India. He has over 187.6 million followers. He has over 150 million followers on Instagram and also among the highest paid Instagram influencer in the world. His net worth is Rs 980 crores.
- Smriti Mandhana:
Smriti Manhana is a female Indian Cricketer. She has been named as the Best Women’s International Cricketer. She has 5.9 million followers on Instagram, 819.5 million followers on Twitter. Her net worth is 27.75 crores.
Top 5 YouTube Influencers Of India
Top 5 YouTube Influencers Of India
| Name | Category | Subscribers |
|---|---|---|
| Bhuvan Bam (BB ki Vines) | Comedy | 20.7 Millions |
| Technical Guruji | Technology | 21.5 Millions |
| Ashish Chanchlani | Comedy | 25.7 Millions |
| CarryMinati | Comedy | 31.5 Millions |
| Amit Bhadana | Comedy | 23.3 Millions |
